Selected Topics in Consumer Behavior, Branding and Marketing Communications (5op)

Osaamistavoitteet

The contents of this course is constructed around consumer behavior, branding and (integrated) marketing communications. Annual course implementations vary due to the execution set up consisting of other TAMK degree students, partner universities and partnering businesses. An international marketing project will be included in the studies.

After completing the course, the student will be able to:

Plan and execute an international marketing project.
Apply the theories of consumer behavior, brand marketing and integrated marketing communications into practise.
Act as a member in international team and network.

Sisältö

How do international brands manage their marketing communications?
How are the differences in consumer behavior taken into account in marketing over countries?
How are the marketing communication tools, especially e-marketing, integrated in marketing campaigns?
How do international companies manage their brand marketing?
Which aspects in consumer behavior are crucial in the brand marketing?