Marketing CommunicationsLaajuus (5 cr)

Objectives

Students familiarise themselves with brand building principles and various tools and channels of marketing communications. They learn to apply a multitude of marketing communications solutions in different marketing situations.

The student can
- explain what issues are related to brand building and what makes the brand strong and different
- integrate marketing communications tools and take them into consideration in an integrated way
- use the opportunities offered by social media and mobile communication
- apply models, frameworks and tools related to branding

Content

How can companies build up and strengthen brands?
How to integrate various objectives and tools of marketing communications?
How to use social media in marketing communications?

Prerequisites

3H-505 Introduction to Marketing