Customer Orientation Portfolio (5cr)

Objectives

During this course students will develop a portfolio to demonstrate their competencies in a business context, using various tools to create and refine business ideas based on customer and market insights.

Additionally, the course will cover the impact of the global context in customer analysis, preparing students to navigate and leverage international market dynamics.

Content

-using a portfolio as a demonstration of competence
-understanding business ideas, processes and environments in practice
-customer analysis in a global context