Successful Digital SellingLaajuus (5 cr)

Course unit code: 3B00GT68

General information

Credits: 5 cr

Teaching language: English

Responsible person: Syed Mubaraz

Objectives

Students will gain knowledge about how to successfully sell online. The student will learn about different digital selling models. Additionally, they learn how to do online market research to find a profitable product or niche. They learn on utilizing social commerce for direct sales. Alongside an understanding of paid social and web advertising and enabling them to learn how to make sales. Finally, students learn about fulfilment techniques.

Content

Upon successful completion of the course, students can:
1. Understand various digital selling business models.
2. Able to choose and validate products through market research at digital place.
3. Learn how to sell online? from setting up an online store to selecting a reliable e-commerce platform.
4. Able to utilize social commerce for direct sales.
5. Able to sell using paid social and web advertising.
6. Understand and implement various fulfilment techniques.

Prerequisites

None

Assessment criteria, satisfactory (1-2)

The student has introductory knowledge of digital marketing practices but lacks an active role in creating and publishing content for the purpose. In a team his/her role is merely passive and he/she requires help from others to cope with his/her own tasks.

Assessment criteria, good (3-4)

The student has basic knowledge of digital marketing and is able to independently take responsibility of his/her own learning as well as support other team members. He/she is an active contributor to the team, is able to understand and use social media channels for digital marketing and can provide good digital content to engage customers.

Assessment criteria, excellent (5)

The student has advanced knowledge of digital marketing tools, is independent, takes full responsibility of his/her own learning and helps other team members to succeed. He/she understands well the dynamics of social media channels in marketing and is able to create attractive digital content to engage existing customers and attract new ones.