E-commerce strategy and Planning (5op)

Osaamistavoitteet

In this course, students will apply knowledge gained from prior module courses to create solutions for a company’s processes within the digital commerce space. The synthesis of strategic frameworks, theory and design thinking methods will be utilized by students to innovate solutions for digital business development. Projects will be aimed at growth and scalability, both domestic and abroad.
After completing the course, students will be able to:
• Create a strategic growth plan for an e-commerce site.
• Understand e-commerce risks and management.
• Classify scalability opportunities and obstacles.
• Formulate solutions that support a company’s digital channel strategy.