Markkinointi ja organisaatioviestintäLaajuus (5 op)

Osaamistavoitteet

The course aims to provide an insight and focus on target group thinking and to familiarize students with the marketing and communication tools.

After completing the course, the student will be able to:
• know the basic concepts of marketing and communication.
• know how communication and marketing are carried out and measured.
• communicate appropriately in different business situations.

Sisältö

The contents include the followings:
• What is the role of marketing and what are its key activities in business?
• Why is communication important in organizations?
• How to present and communicate professionally in different situations?

Esitietovaatimukset

None.

Arviointikriteerit, tyydyttävä (1-2)

The student will recognize the basic principles of marketing and communication. They can cope with the most important professional writing and presentation situations. The student will participate in the production of work in the learning environment chosen for its implementation.

Arviointikriteerit, hyvä (3-4)

The student will articulate the basic principles of marketing and communication. They will understand them in the context of the company's competitive environment. They will be able to cope with the most important professional writing and presentation situations. The student will be active in the learning environment chosen for the implementation.

Arviointikriteerit, kiitettävä (5)

The student will be able to analyze different ways of implementing marketing and communication. They will be able to plan and implement professional communication and marketing activities according to the target audience. The student will be committed to taking responsibility for the work in the learning environment chosen for the implementation.

Lisätiedot

Implementation plan.