Future in Digital BusinessLaajuus (0 - 5 cr)

Objectives

The student will be able to:
• describe the concept and basic operating principles of platform economy.
• describe the key elements of digital information security and pay attention to them in practice.
• understand the concept of digital disruption and evolution of customer needs and business models in the internet economy.
• describe the opportunities created by internet, social media and platform economy for creating new business models and developing existing ones, especially for his/her own team enterprise.
• understand the role of data in developing business operations, especially on digital platforms and social media.
• use digital communication tools for telepresence and developing shared situational awareness in the team.

Content

What is the meaning of platform economy?
What are the basic operating principles within platform economy?
What are the basic principles and requirements of digital security?
How are existing business models disrupted because of evolving customer needs in the internet economy?
What kind of opportunities are created for new business models, products and services by the internet, social media and platform economy?
How can relevant data be gathered, analyzed and used in continuously developing business operations?
How to extend the sense of presence over distances using digital communication tools?
How to use digital communication tools to develop shared situational awareness within the team?

Assessment criteria, satisfactory (1-2)

The student is able to describe the basic principles of platform economy. The student shows good understanding of basic level digital information security in his/her work. The student can give examples of how internet economy has caused disruption in customer needs and business models. The student can describe how data can be used in developing business operations on a basic level. The student is able to use digital communication tools to communicate with the team and the customers.

Assessment criteria, good (3-4)

The student is able to describe the basic principles of platform economy and analyze the role of platforms in business cases. The student shows good understanding of digital information security in his/her work and is able to help others in securing their information assets. The student can analyze examples of how internet economy has caused disruption in customer needs and business models. The student can describe how data can be used in developing business operations and can give practical examples. The student is able to use digital communication tools to communicate with the team and the customers and help others use the communication tools.

Assessment criteria, excellent (5)

The student is able to describe the principles of platform economy and analyze the role of and opportunities provided by platforms in business cases (incl. their own team enterprise). The student shows good theoretical and practical understanding of digital information security in his/her work and is able to plan and implement information security practices for a team enterprise. The student can analyze examples of how internet economy has caused disruption in customer needs and business models and analyze the effects of internet economy for the customers’ business models. The student is able to develop business processes of a team enterprise through gathering and analyzing data. The student is able to use digital communication tools to communicate with the team and the customers and plan and implement new communication tools to support the teams communications and its shared situational awareness.