International Business EnvironmentLaajuus (5 op)

Osaamistavoitteet

Student is able to
- analyze and do research on international markets and consumers
- design a business model and project plan for international markets
- communicate and cooperate with different cultures
- work as an active team member in a multicultural team
- do marketing and selling in an international field: benchmarking, pitching and negotiating

Sisältö

- the historical development of the international media industry
- international market, consuming and future trends analyzing
- ways of communicate and work in various business cultures
- impact of technologies of producing and distributing

Arviointikriteerit, tyydyttävä (1-2)

TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:

https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi

Arviointikriteerit, hyvä (3-4)

TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:

https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi

Arviointikriteerit, kiitettävä (5)

TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:

https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi