Business Planning 1 (2op)
Opintojakson tunnus: 3B00CT28
Opintojakson perustiedot
- Laajuus
- 2 op
Osaamistavoitteet
This business planning course provides both basic theory and hands-on guidance to business planning. Primary objective is for students to learn the basics of business planning (1st period) and be able to create such a plan (2nd period) for a virtual company.
After completing the course, the students will be able to:
• Understand the structure of a typical business plan
• Describe the purpose of each element of the business plan
• Apply basic business planning principles for the virtual company
Sisältö
• What is the importance of a business plan?
• What are the business idea, mission and vision of a business?
• How to define value proposition for different customer segments?
• How to position your own business in the market and gain competitive advantage?
• How to frame an opportunity and draft a business model?