Study Guide

Objectives

The aim of the course is to focus on the customer and their needs to make business more profitable and sustainable.

After completing the course, the student will
- understand the importance and principles of communication and customer management in a successful business.
- can make and use calculations to achieve results.

Content

What is the role of customer and crisis communication in business?
Why is customer-centric marketing needed in the digital world?
How do you use economic mathematics in business?

Assessment criteria, satisfactory (1-2)

The student will recognise the importance of customer relationship management and its practices. They will understand the elements of customer orientation in communication. THe student will be able to perform the most important mathematical calculations. They participate in the work in the learning environment chosen for the implementation.

Assessment criteria, good (3-4)

The student will articulate the process and methods of customer relationship management. They implement customer-oriented marketing and communication by selecting appropriate channels and content. They solve mathematical problems. The student will be active in the learning environment chosen for the implementation.

Assessment criteria, excellent (5)

The student will be able to analyze different approaches to customer relationship management. They will be able to anticipate, plan, and implement customer-oriented communication and marketing. They can relate mathematical calculations to a professional context. The student will take committed responsibility for the work in the learning environment chosen for implementation.