Health technology marketing, procurement and tendering (5cr)
Course unit code: 7Y00CV51
General information
- Credits
- 5 cr
Objectives
The students know the important meaning of marketing in business and are able to use marketing tools in practice.
The students know the bidding and procurement laws of wellbeing and health care sectors.
The students can work with products and services, bidding and procurement procedures in wellbeing and health care sector.
Content
Customer orientation and customer experience as starting points to marketing.
How to deliver value to customers.
The meaning of marketing in business.
Practical marketing tools.
Bidding and procurement legislation.
Bidding and procurement procedures of health / social care environments.