Media Business Models and Financing (5cr)
Course unit code: 2M00CJ34
General information
- Credits
- 5 cr
Objectives
The students are able to develop the business activities and customership of their company in an international environment. They understand the significance of strategic planning in developing business activities. The students are able to market and sell the organisation's products and services to customers and collaboration partners.
Content
Business models of media industry. Researching and analyzing business. Planning and creating customership. The strategic, tactical and operative planning of business.
Further information
Language of instruction: Finnish.