Purchase and Sales ChannelsLaajuus (5 cr)
Code: 8U00FZ62
Credits
5 op
Objectives
Student can:
- recognize sales, distribution and purchase channels of service industry.
- use and produce business data to develop profitability and efficiency of service company
- develop own procurement and negotiation competences.
Content
- key sales, distribution and purchase channels
- figures of sales, marketing and purchasing
- basics of revenue management
Assessment criteria, satisfactory (1-2)
Is partly familiar with the operation of the buying channels and sales channels. Can identify the main channels and the key figures.
Understands the significance of the acquisition channels and sales channels in business.
Can only scantily utilize buying channels and sales channels and their key figures for the developing of an organization.
Assessment criteria, good (3-4)
Has a good knowledge of operational, tactical and strategic operations, core processes, content and benefits of purchasing and sales channels. Understands purchase data and sales channel data reserves and key figures.
Manages and leverages purchasing and sales channels, and can compare and select them for development projects in an organization.
Improves one's own revenue management expertise.
Is able to develop organization's purchasing and sales channel channel strategies.
Assessment criteria, excellent (5)
Is well aware of the business importance of purchasing and sales channels and revenue management and their impact on service business strategies.
Is able to analyze and anticipate the benefits of buying and selling channels to build business value.
Manages versatile purchasing and sales channels and leverages their information resources.
Demonstrates a holistic approach to service business and revenue management and value creation.
Enrolment period
27.11.2023 - 11.01.2024
Timing
19.01.2024 - 31.03.2024
Credits
5 op
Virtual portion
5 op
Mode of delivery
Online learning
Unit
MD in Hospitality Management
Campus
TAMK Main Campus
Teaching languages
- Finnish
Seats
15 - 50
Degree programmes
- Master's Degree Programme in Hospitality Management
Teachers
- Sini Jokiniemi
- Sanna Luoto
Person in charge
Leena Mäkelä
Groups
-
23YRESTO
Objectives (course unit)
Student can:
- recognize sales, distribution and purchase channels of service industry.
- use and produce business data to develop profitability and efficiency of service company
- develop own procurement and negotiation competences.
Content (course unit)
- key sales, distribution and purchase channels
- figures of sales, marketing and purchasing
- basics of revenue management
Assessment criteria, satisfactory (1-2) (course unit)
Is partly familiar with the operation of the buying channels and sales channels. Can identify the main channels and the key figures.
Understands the significance of the acquisition channels and sales channels in business.
Can only scantily utilize buying channels and sales channels and their key figures for the developing of an organization.
Assessment criteria, good (3-4) (course unit)
Has a good knowledge of operational, tactical and strategic operations, core processes, content and benefits of purchasing and sales channels. Understands purchase data and sales channel data reserves and key figures.
Manages and leverages purchasing and sales channels, and can compare and select them for development projects in an organization.
Improves one's own revenue management expertise.
Is able to develop organization's purchasing and sales channel channel strategies.
Assessment criteria, excellent (5) (course unit)
Is well aware of the business importance of purchasing and sales channels and revenue management and their impact on service business strategies.
Is able to analyze and anticipate the benefits of buying and selling channels to build business value.
Manages versatile purchasing and sales channels and leverages their information resources.
Demonstrates a holistic approach to service business and revenue management and value creation.
Assessment scale
0-5