Study Guide

Objectives

In the course, the students will familiarize themselves with the management, agreement, and business utilisation of intellectual property rights.

After completing the course, the student:
- can identify and consider the specific legal issues of the experience business
- knows the principles of subcontracting, cooperation, and intellectual property rights (IPR) agreements
- can identify and evaluate the protection, licensing, and utilisation opportunities of intangible assets and intellectual property rights
- can utilize expert knowledge in the preparation phase of IPR matters

Content

Management of intellectual property rights in the experience business.
Agreeing on intangible rights.
Intangible rights as a strategic tool for the company.

Assessment criteria, satisfactory (1-2)

A student can search for information and justify the selection and usefulness of information sources in the field of intellectual property rights.
The student can consistently use concepts related to the subject.
The student can explain the specific features and contractual principles related to intellectual property rights in the areas of the experience business.
The student can define the opportunities for utilizing intangible assets and intellectual property rights in their own field.
The student can evaluate their own skills in IPR issues.
The student can engage in professional discussions about intellectual property rights.

Assessment criteria, good (3-4)

A student can critically evaluate information sources dealing with intellectual property rights.
The student can structure and compare concepts and models related to the subject.
The student can justify solutions related to intellectual property rights in the experience business.
The student can evaluate and compare the utilization of intangible assets and intellectual property rights in the experience business.
The student can assess the need for acquiring and utilizing expert services related to IPR issues.
The student can negotiate intellectual property rights.

Assessment criteria, excellent (5)

A student can use domestic and international information sources on intellectual property rights as examples for developing their own activities.
The student can agree on intellectual property rights.
The student can provide development suggestions for the management of intellectual property rights in the experience business and evaluate their impacts.
The student can purchase and acquire expert services related to IPR issues.
The student can develop intellectual property rights purposefully as a strategic tool.
The student can evaluate the development prospects of intellectual property rights in their own field in the near future.