Study Guide

Objectives

The aim of the course is to develop basic skills in the application of marketing, consumer and competition law.

Student
- identify and present the main features of marketing, sales, consumer protection, competition and public procurement legislation
- apply marketing and competition law standards in practice and justify their decisions
- take into account ethics, responsibility and professional cooperation.

Content

Regulation of marketing and sales.
The legal relationship between consumers and traders.
Consumer protection.
Competition law, relations between traders. EU law.
Public procurement.

Assessment criteria, satisfactory (1-2)

Students will identify the main principles and general doctrines of marketing and competition law and apply what they have learned in practical situations. Students will identify problems in marketing and competition law, obtain information from different legal sources and solve legal problems. The student will describe the importance of taking ethics and responsibility into account in his/her work. They will participate in group work and reporting.

Assessment criteria, good (3-4)

Students will identify and understand the key principles and general doctrines of marketing and competition law and be able to critically evaluate them. The student will be able to structure a marketing and competition case into relevant sub-issues, argue for their resolution in the light of key legal rules and present a reasoned solution. Students will act ethically and responsibly in their work. The student is an active member of a team and reports well on his/her work.

Assessment criteria, excellent (5)

The student will critically analyse and evaluate key principles and general doctrines of marketing and competition law. The student will identify problems in marketing and competition law, obtain and analyse information from different legal sources and solve legal issues analytically, critically and comprehensively. Students will promote ethics and responsibility at both individual and group level. Students will be highly motivated and committed to taking responsibility for their own and group performance and reporting.