Study Guide

Objectives

The aim of the course is for students to improve their communication skills by selling and marketing products and services at trade fairs. Students will also learn how to deal with different customer service situations.
On completion of the course, the student will
- master the language needed to participate in trade fairs, organise exhibitions and coordinate events
- be able to present, sell and market products and services
- be able to deal with a variety of customer service situations
- understand the importance of customer feedback.

Content

CONTENTS
The content of the course is as follows:
- basic marketing and sales terminology
- marketing and sales terminology: creating a trade fair event
- product presentations
- Creating a marketing campaign, creating a marketing concept, creating a marketing campaign, creating a sales pitch, creating customer service, sales and negotiation situations.
- customer feedback and how to respond to it
- discussions on issues such as advertising and e-commerce

Assessment criteria, satisfactory (1-2)

The student has difficulty in participating in oral and/or written interaction because of his/her limited basic vocabulary. The student uses terminology in his/her field of specialisation inaccurately or incorrectly, with inaccurate grammar and spelling. The student needs additional guidance and support in interaction situations. The student will complete the learning tasks with a pass.

Assessment criteria, good (3-4)

The student is active and able to communicate relatively well in a variety of interactions, although there may be some individual ambiguities. The student uses a wide range of vocabulary in the field, but there are some grammatical, word choice and spelling deficiencies. The student performs well in the learning tasks.

Assessment criteria, excellent (5)

The student communicates effectively and professionally. The student can use specialised vocabulary in the field correctly in different language situations, grammar and spelling are almost flawless. The student supports and advises other members of his/her team in their learning. The student is active, motivated and excels in the learning tasks.