International Selling and MarketingLaajuus (5 op)
Tunnus: 3H00DP19
Laajuus
5 op
Osaamistavoitteet
During the course the students learn different kinds of go to market –decisions and -actions. They improve their sales negotiation skills and learn new techniques needed in an international business environment. The students understand how different cultural aspects affect international sales and marketing.
After completing the course the students
- are able to define the most common market entry modes
- are able to use market intelligence in order to create an international marketing strategy
- are able to understand the cultural differences in international sales and marketing
- know how to sell and negotiate in an international context
- are able to communicate in a demanding international business environment.
Sisältö
What are the key marketing strategy decisions in international market entry?
How to implement international account management?
What are the professional B2B sales skills and techniques needed in an international business environment?
Esitietovaatimukset
2nd year courses or equivalent knowledge.
Arviointikriteerit, tyydyttävä (1-2)
The student has achieved the learning outcomes of the course sufficiently. They understand the principles of international marketing and sales. The student recognizes, is able to determine, and use the concepts and models.
Arviointikriteerit, hyvä (3-4)
The student has achieved the learning outcomes of the course well, although the skills and competences are somewhat in need of further development. They are able to determine and apply the concepts of the subject matter well and to apply them in simple tasks.
Arviointikriteerit, kiitettävä (5)
The student has achieved the learning outcomes of the course excellently. They have mastered the concepts of the subject matter in an excellent manner. The student is able to conduct fluent and reasoned analysis and has good capabilities to apply what they have learnt.
Ilmoittautumisaika
05.06.2024 - 30.08.2024
Ajoitus
02.09.2024 - 30.11.2024
Laajuus
5 op
Toteutustapa
Lähiopetus
Yksikkö
Liiketalous
Toimipiste
TAMK Pääkampus
Opetuskielet
- Englanti
Paikat
15 - 40
Koulutus
- Liiketalouden tutkinto-ohjelma
Opettaja
- Mika Jokinen
- Sini Jokiniemi
Vastuuhenkilö
Sini Jokiniemi
Ryhmät
-
22LIKOMLiiketalous 2022, nuoret Markkinointi ja myynti
Tavoitteet (OJ)
During the course the students learn different kinds of go to market –decisions and -actions. They improve their sales negotiation skills and learn new techniques needed in an international business environment. The students understand how different cultural aspects affect international sales and marketing.
After completing the course the students
- are able to define the most common market entry modes
- are able to use market intelligence in order to create an international marketing strategy
- are able to understand the cultural differences in international sales and marketing
- know how to sell and negotiate in an international context
- are able to communicate in a demanding international business environment.
Sisältö (OJ)
What are the key marketing strategy decisions in international market entry?
How to implement international account management?
What are the professional B2B sales skills and techniques needed in an international business environment?
Esitietovaatimukset (OJ)
2nd year courses or equivalent knowledge.
Arviointikriteerit, tyydyttävä (1-2) (OJ)
The student has achieved the learning outcomes of the course sufficiently. They understand the principles of international marketing and sales. The student recognizes, is able to determine, and use the concepts and models.
Arviointikriteerit, hyvä (3-4) (OJ)
The student has achieved the learning outcomes of the course well, although the skills and competences are somewhat in need of further development. They are able to determine and apply the concepts of the subject matter well and to apply them in simple tasks.
Arviointikriteerit, kiitettävä (5) (OJ)
The student has achieved the learning outcomes of the course excellently. They have mastered the concepts of the subject matter in an excellent manner. The student is able to conduct fluent and reasoned analysis and has good capabilities to apply what they have learnt.
Aika ja paikka
Location: Kauppi Campus, Tampere University of Applied Sciences:
23.09.2024 14.15 - 16.00 C4-04b
07.10.2024 14.15 - 16.00 C4-04b
21.10.2024 14.15 - 16.00 B5-26
04.11.2024 14.15 - 16.00 B5-26
11.11.2024 14.15 - 16.00 B5-26
25.11.2024 14.15 - 17.00 B5-26
Schedule: during the first and second periods
Tenttien ja uusintatenttien ajankohdat
Moodle exam 25.11.2024 14.15 - 17.00
Arviointimenetelmät ja arvioinnin perusteet
Individual Moodle Exam 60% (1-5)
Group: Case Study 40% (1-5)
Arviointiasteikko
0-5
Opiskelumuodot ja opetusmenetelmät
Lectures, exercises and discussions
Individual search of information
Teamwork, team-based learning
Oppimateriaalit
Lecture materials and literature will be later available in Moodle.
Opiskelijan ajankäyttö ja kuormitus
5 credits (5x27 hours of work)
Sisällön jaksotus
23.09.2024 14.15 – 16.00 Introduction
07.10.2024 14.15 – 16.00 Market Intelligence
21.10.2024 14.15 – 16.00 Market Entry Strategies
04.11.2024 14.15 – 16.00 International Account Management
11.11.2024 14.15 – 16.00 International Sales Management
25.11.2024 14.15 – 16.00 Individual exam
Toteutuksen valinnaiset suoritustavat
Recognition of learning based on competence:
Students of Tampere University of Applied Sciences (TAMK) may propose recognition of learning based on their prior competence by using HyväHot Application in Pakki. Send the HyväHot application at least two weeks prior to the first lesson and choose the course's responsible teacher as the one handling the application. In the reply, the responsible teacher will inform a way to show your competence together with other additional information.
Recognition of learning based on studies/courses:
Students of Tampere University of Applied Sciences (TAMK) may propose to replace the course with a suitable course they have completed elsewhere before by using HyväHot Application in Pakki. Send the HyväHot application at least two weeks prior to the first lesson and choose the course's responsible teacher as the one handling the application.
Harjoittelu- ja työelämäyhteistyö
Cases and assignments.
Kansainvälisyys
International cases and assignments.
Ilmoittautumisaika
07.06.2023 - 08.09.2023
Ajoitus
12.09.2023 - 30.11.2023
Laajuus
5 op
Toteutustapa
Lähiopetus
Yksikkö
Liiketalous
Toimipiste
TAMK Pääkampus
Opetuskielet
- Englanti
Paikat
15 - 40
Koulutus
- Liiketalouden tutkinto-ohjelma
Opettaja
- Mika Jokinen
- Sini Jokiniemi
Vastuuhenkilö
Sini Jokiniemi
Ryhmät
-
21LIKOMLiiketalous 2021, nuoret Markkinointi ja myynti
Tavoitteet (OJ)
During the course the students learn different kinds of go to market –decisions and -actions. They improve their sales negotiation skills and learn new techniques needed in an international business environment. The students understand how different cultural aspects affect international sales and marketing.
After completing the course the students
- are able to define the most common market entry modes
- are able to use market intelligence in order to create an international marketing strategy
- are able to understand the cultural differences in international sales and marketing
- know how to sell and negotiate in an international context
- are able to communicate in a demanding international business environment.
Sisältö (OJ)
What are the key marketing strategy decisions in international market entry?
How to implement international account management?
What are the professional B2B sales skills and techniques needed in an international business environment?
Esitietovaatimukset (OJ)
2nd year courses or equivalent knowledge.
Arviointikriteerit, tyydyttävä (1-2) (OJ)
The student has achieved the learning outcomes of the course sufficiently. They understand the principles of international marketing and sales. The student recognizes, is able to determine, and use the concepts and models.
Arviointikriteerit, hyvä (3-4) (OJ)
The student has achieved the learning outcomes of the course well, although the skills and competences are somewhat in need of further development. They are able to determine and apply the concepts of the subject matter well and to apply them in simple tasks.
Arviointikriteerit, kiitettävä (5) (OJ)
The student has achieved the learning outcomes of the course excellently. They have mastered the concepts of the subject matter in an excellent manner. The student is able to conduct fluent and reasoned analysis and has good capabilities to apply what they have learnt.
Aika ja paikka
Location: Kauppi Campus, Tampere University of Applied Sciences:
12.09.2023 09.00 - 11.00 B5-31
19.09.2023 09.00 - 11.00 B5-31
26.09.2023 09.00 - 11.00 B5-31
03.10.2023 09.00 - 11.00 B5-31
10.10.2023 09.00 - 11.00 B5-31
24.10.2023 09.00 - 11.00 B5-31
21.11.2023 09.00 - 11.00 B5-31
28.11.2023 13.00 - 16.00 B5-31
Schedule: during the first and second periods
Tenttien ja uusintatenttien ajankohdat
Moodle exam
Case Study report & presentation
Arviointimenetelmät ja arvioinnin perusteet
Case study (teamwork), including peer evaluation 60%
Individual Moodle Exam 40%
Arviointiasteikko
0-5
Opiskelumuodot ja opetusmenetelmät
Lectures, exercises and discussions (teachers and guests)
Individual search of information
Teamwork, team-based learning
Oppimateriaalit
Lecture materials and literature will be later available in Moodle.
Opiskelijan ajankäyttö ja kuormitus
5 credits (5x27 hours of work)
Toteutuksen valinnaiset suoritustavat
Recognition of learning based on competence:
Students of Tampere University of Applied Sciences (TAMK) may propose recognition of learning based on their prior competence by using HyväHot Application in Pakki. Send the HyväHot application at least two weeks prior to the first lesson and choose the course's responsible teacher as the one handling the application. In the reply, the responsible teacher will inform a way to show your competence together with other additional information.
Recognition of learning based on studies/courses:
Students of Tampere University of Applied Sciences (TAMK) may propose to replace the course with a suitable course they have completed elsewhere before by using HyväHot Application in Pakki. Send the HyväHot application at least two weeks prior to the first lesson and choose the course's responsible teacher as the one handling the application.
Harjoittelu- ja työelämäyhteistyö
Cases and assignments.
Kansainvälisyys
International cases and assignments.
Ilmoittautumisaika
09.06.2022 - 31.08.2022
Ajoitus
01.08.2022 - 31.12.2022
Laajuus
5 op
Virtuaaliosuus
1 op
Toteutustapa
80 % Lähiopetus, 20 % Verkossa tapahtuva opiskelu
Yksikkö
Liiketalous
Toimipiste
TAMK Pääkampus
Opetuskielet
- Englanti
Paikat
15 - 40
Koulutus
- Liiketalouden tutkinto-ohjelma
Opettaja
- Kirsi Tanner
- Katri Koli
Vastuuhenkilö
Kirsi Tanner
Ryhmät
-
20LIKOMLiiketalous 2020, nuoret Markkinointi ja myynti
-
22KVHN2Exchange Students International Business A2022
Tavoitteet (OJ)
During the course the students learn different kinds of go to market –decisions and -actions. They improve their sales negotiation skills and learn new techniques needed in an international business environment. The students understand how different cultural aspects affect international sales and marketing.
After completing the course the students
- are able to define the most common market entry modes
- are able to use market intelligence in order to create an international marketing strategy
- are able to understand the cultural differences in international sales and marketing
- know how to sell and negotiate in an international context
- are able to communicate in a demanding international business environment.
Sisältö (OJ)
What are the key marketing strategy decisions in international market entry?
How to implement international account management?
What are the professional B2B sales skills and techniques needed in an international business environment?
Esitietovaatimukset (OJ)
2nd year courses or equivalent knowledge.
Arviointikriteerit, tyydyttävä (1-2) (OJ)
The student has achieved the learning outcomes of the course sufficiently. They understand the principles of international marketing and sales. The student recognizes, is able to determine, and use the concepts and models.
Arviointikriteerit, hyvä (3-4) (OJ)
The student has achieved the learning outcomes of the course well, although the skills and competences are somewhat in need of further development. They are able to determine and apply the concepts of the subject matter well and to apply them in simple tasks.
Arviointikriteerit, kiitettävä (5) (OJ)
The student has achieved the learning outcomes of the course excellently. They have mastered the concepts of the subject matter in an excellent manner. The student is able to conduct fluent and reasoned analysis and has good capabilities to apply what they have learnt.
Aika ja paikka
Location: Kauppi Campus, Tampere University of Applied Sciences, first meeting class room B5-31
Schedule: during the first and second periods
Tenttien ja uusintatenttien ajankohdat
Moodle exam (about Marketing) 24.10.2022
International Marketing Case report & presentation 31.10.2022
Individual oral exam in groups (about Sales) in December
Arviointimenetelmät ja arvioinnin perusteet
Case study (teamwork), including peer evaluation 40%
Individual Moodle Exam (about Marketing) 20%
Individual oral exam in groups (about Sales) 40%
Arviointiasteikko
0-5
Opiskelumuodot ja opetusmenetelmät
Lectures, exercises and discussions (teachers and guests)
Individual search of information
Teamwork, team-based learning
Negotiation Simulations (role-play)
Oppimateriaalit
Lecture materials and literature in Moodle. Including following literature, where applicable
Ghauri & Cateora (2013): International Marketing
Legge, Newger, Schleyer, and Väliaho (2021) :The ascent of Nordic companies in the global machinery market
Neubert (2013): Global Market Strategies
Shajrawi & Khan (2020): International Marketing in the Modern Era
Opiskelijan ajankäyttö ja kuormitus
5 credits (5x27 hours of work)
Toteutuksen valinnaiset suoritustavat
An alterative way of studying through studification.
Harjoittelu- ja työelämäyhteistyö
Business visitor, cases, practical assignments.
Kansainvälisyys
International cases and assignments.