Study Guide

Objectives

The objective of the course is to familiarize the student with designing AV products and pitching them to clients. During the course, students will learn the principles of customer-centric design and service design, customer data collection, and the utilization of artificial intelligence in the design process and pitching.

After completing the course, the student
- knows the principles and significance of customer-centric design in AV industry client projects.
- can select and apply methods and tools for gathering and analyzing customer information.
- considers data privacy requirements when collecting information.
- evaluate the features of AV distribution platforms in relation to customer needs.
- utilises AI-based applications for data collection and processing.
- utilise collected data in the development of customer-oriented AV concepts.
- can create and pitch a customer-centric AV concept.

Content

Client-centered planning and service design.
Gathering and analyzing customer information while considering data protection requirements.
Advantages and challenges of AV distribution channels in various client projects.
Application of artificial intelligence in client work.
Planning and pitching AV concepts to clients.

Assessment criteria, satisfactory (1-2)

The student demonstrates knowledge of customer-centric and service design principles. However, information gathering, and application of customer-oriented methods are inadequate. Evaluation of distribution channels and utilization of AI-based applications are superficial. In concept design, customer-centricity remains thin.

Assessment criteria, good (3-4)

The student is knowledgeable about the principles of customer-centric and service design. The student selects and applies appropriate methods for gathering and analyzing customer information. They evaluate distribution channels from the customer's perspective and utilize AI-based tools in their design. The customer's needs are clearly considered in concept design.

Assessment criteria, excellent (5)

The student demonstrates excellent knowledge of the principles of customer-centric and service design. The student selects and applies methods for gathering and analysing customer information in a versatile and appropriate manner. They evaluate and compare distribution channels from the customer's perspective and seamlessly utilise AI-based tools in their design process. The customer's needs are thoroughly and creatively considered in concept design.