Study Guide

Objectives (course unit)

The course aims to introduce the experience economy, the modern phase of global economy, and its’ characteristics. It is focused on practical designing and analyzing experience products. Students learn the special nature of products and services based on meaningful customer experiences applied in any business sector. Product design model for practical product design and analyzing is studied.

After completing the course, the student will be able to:
• understand the nature and meaning of the experience economy as a current trend in global economy.
• apply the experience product design principles and tool in product design process.
• analyze the existing products and improve their quality.

Content (course unit)

The contents include the followings:
• Which are the characteristics of the experience economy, experience products and services?
• How to apply experience design tool in product design in practice?
• How to analyze the existing experience products and how to improve their quality?

Prerequisites (course unit)

None.

Further information (course unit)

Implementation plan.

Assessment criteria, satisfactory (1-2) (course unit)

Student recognizes the specific nature and meaning of experience economy in product design process. He/she is able to explain the process of product designing and analysis reflecting theoretical framework of experience economy and apply design tool studied on a basic level. The student is participating team working, taking responsibility of his/her own performance.

Assessment criteria, good (3-4) (course unit)

Student can clearly explain various aspects of the experience economy characteristics in product design process. He/she is able to describe the process of product designing and analysis reflecting theoretical framework of experience economy and apply design tool studied, covering and understanding the most essential contents of it. The student participates actively and responsibly in team working, taking responsibility of team performance.

Assessment criteria, excellent (5) (course unit)

Student can thoroughly explain various aspects of the experience economy characteristics in product design process. He/she is able to describe the process of product designing and analysis reflecting theoretical framework of experience economy and apply design tool studied, justifying and covering the contents of it. Student implements skills of considering the specific business needs and develop highly original or innovative ideas. Student participates actively and responsibly in team working, taking responsibility of team performance and implementing professional working skills.

Location and time

24.9. - 5.11.2025
For more details, see Moodle course (published in August-September)

Exam schedules

No exam

Assessment methods and criteria

Team presentation as an outcome of the course. See assessment criteria.

Assessment scale

0-5

Teaching methods

Lectures, Coaching
Team working
Individual studying and working
Team presentation
The course includes a practical product development project conducted in small teams.

Learning materials

See Moodle course (published in August - September 2025)

Student workload

5 ECTS is 135 hours of student work. The work load is divided between teacher driven sessions, but team and individual work is emphasized

Content scheduling

Course activities will take place between 25.9. - 5.11. 2025
For more details, see Moodle course (published in August - September 2025)

Completion alternatives

No alternative means of completion.

Practical training and working life cooperation

Teams are recommended to contact their possible project commissioners

International connections

International student teams and project commissioners

Further information

Passing the course requires active team working and submitting tasks in time. NOTE: team outcome, presentation, is to be assessed. Grade is collective, team members receiving the same grade.