Marketing Planning and Strategy (5op)

Osaamistavoitteet

This course provides the knowledge and skills to write a complete marketing plan with a competitive strategy and appropriate actions. The idea is to integrate the knowledge of different marketing aspects in a strategic and understandable way. The course approach is practical, including exercises and team work.

After completing the course, the student will be able to:

Derive the marketing strategy from the business strategy.
Write a consistent marketing plan based on the strategy.
Analyze external environment, customers and competitors.
Make a marketing budget draft.
Take a leadership role in multicultural team in a professional manner.

Sisältö

What is a competitive strategy?
How to analyze external environment, customers and competitors?
What does the marketing plan consist of?
How to use the strategic tools of marketing ?