Experience Product Development and Innovations in Tourism Enterprises (5op)

Osaamistavoitteet

During the course students will learn the special character of the tourist product and the different phases of the product development process, principles of customer oriented product development, prizing, legislation, marketing, selling and customer service tasks. The course will deal with the service activities and product development of tourist enterprises. Students study the models and tools for experience product development and product analysis in tourism.

After completing the course, the students will be able to:

Understand and know what is typical and characteristic for products in tourism business.
Know how to plan tourist service activities.
Know how to develop a new, experienceful tourist product and how to analyze an existing one in order to improve it.
Know how different forces influence price determination process.
Develop and improve the quality of the tourist product.

Sisältö

What are the factors of production and how do they contribute to the production process?
How to plan and develop a tourist product?
How to provide experiences as tourism products?
How to apply experience product models and tools in product development?
What are the service activities of the tourist enterprise?