Marketing and Organizational CommunicationLaajuus (5 cr)
Code: 3B00GP29
Credits
5 op
Objectives
The course aims to provide an insight and focus on target group thinking and to familiarize students with the marketing and communication tools.
After completing the course, the student will be able to:
• know the basic concepts of marketing and communication.
• know how communication and marketing are carried out and measured.
• communicate appropriately in different business situations.
Content
The contents include the followings:
• What is the role of marketing and what are its key activities in business?
• Why is communication important in organizations?
• How to present and communicate professionally in different situations?
Prerequisites
None.
Assessment criteria, satisfactory (1-2)
The student will recognize the basic principles of marketing and communication. They can cope with the most important professional writing and presentation situations. The student will participate in the production of work in the learning environment chosen for its implementation.
Assessment criteria, good (3-4)
The student will articulate the basic principles of marketing and communication. They will understand them in the context of the company's competitive environment. They will be able to cope with the most important professional writing and presentation situations. The student will be active in the learning environment chosen for the implementation.
Assessment criteria, excellent (5)
The student will be able to analyze different ways of implementing marketing and communication. They will be able to plan and implement professional communication and marketing activities according to the target audience. The student will be committed to taking responsibility for the work in the learning environment chosen for the implementation.
Further information
Implementation plan.
Enrolment period
01.07.2024 - 06.09.2024
Timing
05.09.2024 - 11.10.2024
Credits
5 op
Mode of delivery
Contact teaching
Unit
International Business
Campus
TAMK Main Campus
Teaching languages
- English
Degree programmes
- Bachelor's Degree Programme in International Business
Teachers
- Elena Grigorova
- Salman Saleem
Person in charge
Elena Grigorova
Groups
-
24IB5International Business, syksy 2024, 5-ryhmä
-
24IB6International Business, syksy 2024, 6-ryhmä
-
24IB7International Business, syksy 2024, 7-ryhmä
-
24IB8International Business, syksy 2024, 8-ryhmä
Objectives (course unit)
The course aims to provide an insight and focus on target group thinking and to familiarize students with the marketing and communication tools.
After completing the course, the student will be able to:
• know the basic concepts of marketing and communication.
• know how communication and marketing are carried out and measured.
• communicate appropriately in different business situations.
Content (course unit)
The contents include the followings:
• What is the role of marketing and what are its key activities in business?
• Why is communication important in organizations?
• How to present and communicate professionally in different situations?
Prerequisites (course unit)
None.
Further information (course unit)
Implementation plan.
Assessment criteria, satisfactory (1-2) (course unit)
The student will recognize the basic principles of marketing and communication. They can cope with the most important professional writing and presentation situations. The student will participate in the production of work in the learning environment chosen for its implementation.
Assessment criteria, good (3-4) (course unit)
The student will articulate the basic principles of marketing and communication. They will understand them in the context of the company's competitive environment. They will be able to cope with the most important professional writing and presentation situations. The student will be active in the learning environment chosen for the implementation.
Assessment criteria, excellent (5) (course unit)
The student will be able to analyze different ways of implementing marketing and communication. They will be able to plan and implement professional communication and marketing activities according to the target audience. The student will be committed to taking responsibility for the work in the learning environment chosen for the implementation.
Location and time
On campus according to the timetable.
Exam schedules
Marketing:
The final exam will be given at the last class meeting.
Organisational Communication:
• Please see Methods and Grounds for Evaluation
Presentation Skills:
• Please see Methods and Grounds for Evaluation
Assessment methods and criteria
Marketing:
According to TAMK evaluation criterias (0,1-5)
- Knowing
- Doing
- Being
Organisational Communication:
• Exam in TUNI Exam
• Group presentation
Presentation Skills:
• Group presentation
Assessment scale
0-5
Teaching methods
Lectures, discussions, group and individual work, independent study.
Some tasks are linked to activities in the Business Operations course (virtual firms).
Marketing
Required Textbook
Kotler, P., Armstrong, G., Harris, L. C., & He, H. (2020). Principles of marketing: 8th European edition.
Additional course material, such as blogs, videos, blogs, and short articles, will be provided in Moodle Workspace.
Learning materials
Marketing:
- Lectures
- Flipped classroom sessions
- Inquiry-based learning
- Collaborative learning
- Independent study and research
Organisational Communication:
• Materials in Moodle
Presentation Skills:
• Materials in Moodle
Student workload
Total hours: 5 cr x 27 h = 135 h
• Contact teaching: 42 h
• Independent study: 93 h
Marketing
According to the TAMK schedule, ECT credits, and Moodle timing instructions.
Students are expected to:
- Attend sessions
- Participate in group discussions and activities
- Study materials given to them on their own time
Content scheduling
The course consists of independent part that are:
• Marketing (2 cr), Teacher: Salman Saleem
• Organisational Communication (2 cr), Teacher: Elena Grigorova
• Presentation Skills (1 cr), Teacher: Elena Grigorova
Completion alternatives
If a student has completed corresponding studies at another university or university of applied sciences, the student may apply for credit transfer through HyväHot / CreTa system.
Students who have acquired relevant skills and competencies through extensive work experience may complete the course through demonstration of competencies.
Such cases have to be discussed with the course teacher at the beginning of the course, and students may be required to complete additional assignments to demonstrate their knowledge and skills.
Practical training and working life cooperation
The course is supportive of the virtual firm development the students are undertaking and is based on real life experiences from business.
Marketing
Project work / case studies
International connections
Marketing
Cases and discussion, global operational business environment, international collaborative projects
Further information
Marketing:
• Mandatory attendance requirement: 80%
• No hybrid option (some students on campus, some students online)
Organisational Communication:
• Mandatory attendance requirement: 80%
• No hybrid option (some students on campus, some students online)
Presentation Skills:
• Mandatory attendance requirement: 80%
• No hybrid option (some students on campus, some students online)
Enrolment period
01.07.2024 - 06.09.2024
Timing
04.09.2024 - 11.10.2024
Credits
5 op
Mode of delivery
Contact teaching
Unit
International Business
Campus
TAMK Main Campus
Teaching languages
- English
Degree programmes
- Bachelor's Degree Programme in International Business
Teachers
- Elena Grigorova
- Salman Saleem
Person in charge
Elena Grigorova
Groups
-
24IB1International Business, syksy 2024, 1-ryhmä
-
24IB2International Business, syksy 2024, 2-ryhmä
-
24IB3International Business, syksy 2024, 3-ryhmä
-
24IB4International Business, syksy 2024, 4-ryhmä
Objectives (course unit)
The course aims to provide an insight and focus on target group thinking and to familiarize students with the marketing and communication tools.
After completing the course, the student will be able to:
• know the basic concepts of marketing and communication.
• know how communication and marketing are carried out and measured.
• communicate appropriately in different business situations.
Content (course unit)
The contents include the followings:
• What is the role of marketing and what are its key activities in business?
• Why is communication important in organizations?
• How to present and communicate professionally in different situations?
Prerequisites (course unit)
None.
Further information (course unit)
Implementation plan.
Assessment criteria, satisfactory (1-2) (course unit)
The student will recognize the basic principles of marketing and communication. They can cope with the most important professional writing and presentation situations. The student will participate in the production of work in the learning environment chosen for its implementation.
Assessment criteria, good (3-4) (course unit)
The student will articulate the basic principles of marketing and communication. They will understand them in the context of the company's competitive environment. They will be able to cope with the most important professional writing and presentation situations. The student will be active in the learning environment chosen for the implementation.
Assessment criteria, excellent (5) (course unit)
The student will be able to analyze different ways of implementing marketing and communication. They will be able to plan and implement professional communication and marketing activities according to the target audience. The student will be committed to taking responsibility for the work in the learning environment chosen for the implementation.
Location and time
On campus according to the timetable.
Exam schedules
Marketing:
The final exam will be given at the last class meeting.
Organisational Communication:
• Please see Methods and Grounds for Evaluation
Presentation Skills:
• Please see Methods and Grounds for Evaluation
Assessment methods and criteria
Marketing:
According to TAMK evaluation criterias (0,1-5)
- Knowing
- Doing
- Being
Organisational Communication:
• Exam in TUNI Exam
• Group presentation
Presentation Skills:
• Group presentation
Assessment scale
0-5
Teaching methods
Lectures, discussions, group and individual work, independent study.
Some tasks are linked to activities in the Business Operations course (virtual firms).
Marketing
Required Textbook
Kotler, P., Armstrong, G., Harris, L. C., & He, H. (2020). Principles of marketing: 8th European edition.
Additional course material, such as blogs, videos, blogs, and short articles, will be provided in Moodle Workspace.
Learning materials
Marketing:
- Lectures
- Flipped classroom sessions
- Inquiry-based learning
- Collaborative learning
- Independent study and research
Organisational Communication:
• Materials in Moodle
Presentation Skills:
• Materials in Moodle
Student workload
Total hours: 5 cr x 27 h = 135 h
• Contact teaching: 42 h
• Independent study: 93 h
Marketing
According to the TAMK schedule, ECT credits, and Moodle timing instructions.
Students are expected to:
- Attend sessions
- Participate in group discussions and activities
- Study materials given to them on their own time
Content scheduling
The course consists of independent part that are:
• Marketing (2 cr), Teacher: Salman Saleem
• Organisational Communication (2 cr), Teacher: Elena Grigorova
• Presentation Skills (1 cr), Teacher: Elena Grigorova
Completion alternatives
If a student has completed corresponding studies at another university or university of applied sciences, the student may apply for credit transfer through HyväHot / CreTa system.
Students who have acquired relevant skills and competencies through extensive work experience may complete the course through demonstration of competencies.
Such cases have to be discussed with the course teacher at the beginning of the course, and students may be required to complete additional assignments to demonstrate their knowledge and skills.
Practical training and working life cooperation
The course is supportive of the virtual firm development the students are undertaking and is based on real life experiences from business.
Marketing
Project work / case studies
International connections
Marketing
Cases and discussion, global operational business environment, international collaborative projects
Further information
Marketing:
• Mandatory attendance requirement: 80%
• No hybrid option (some students on campus, some students online)
Organisational Communication:
• Mandatory attendance requirement: 80%
• No hybrid option (some students on campus, some students online)
Presentation Skills:
• Mandatory attendance requirement: 80%
• No hybrid option (some students on campus, some students online)