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E-commerce and Platform EconomyLaajuus (5 op)

Tunnus: 3B00FB61

Laajuus

5 op

Osaamistavoitteet

This course covers the basics of e-commerce and platform economy. The students are introduced to the theories of platform economy through variety of case studies and business examples. E-commerce ecosystems are studied and network theories applied to e-commerce ecosystems.
After completing the course student will be able to
- describe the theories of platform economy
- understand the different revenue logics in e-commerce
- define different networks, actors and interactions in ecosystem
- build a platform economy based business model

Sisältö

• Network effects
• Digital platforms
• Knowing, understanding and applying digital technologies
• Building e-commerce
• Business Model Canvas
• Prerequisite: Business planning 1 and 2 or equivalent

Esitietovaatimukset

Prerequisite: Business Planning 1 and 2 or equivalent

Arviointikriteerit, tyydyttävä (1-2)

The student knows the basics of e-commerce and platform economy. He/she can use the basic terms and can define e-commerce. The student recognises and defines different theories in ecosystems and e-commerce business models. The student can perform the given tasks with routine performance. He/she has been partly active in participating the teamwork according to the peer evaluation.

Arviointikriteerit, hyvä (3-4)

The student has achieved the course objectives well, but needs further development. He/she can apply theories accordingly. The student is able to structure between business models and earning logic. The student cooperates responsibly and has participated in the team work and classes actively contributing the final outcome with his/her knowledge and ideas according to the peer evaluations.

Arviointikriteerit, kiitettävä (5)

The student has achieved the course objectives excellently. He/she masters the concepts and models of platform economy, business models and revenue models. The student is able to conduct fluent and reasoned e-commerce business model and has good capabilities to apply the learning. The individual contribution in the class and team have been especially active.

Ilmoittautumisaika

01.08.2024 - 19.09.2024

Ajoitus

05.09.2024 - 10.10.2024

Laajuus

5 op

Toteutustapa

Lähiopetus

Yksikkö

International Business

Toimipiste

TAMK Pääkampus

Opetuskielet
  • Englanti
Koulutus
  • Bachelor's Degree Programme in International Business
Opettaja
  • Sean Morga
  • Anu Vänskä
Vastuuhenkilö

Sean Morga

Ryhmät
  • 24KVHN2S
    International Business Exchange Student Group Autumn 2024
  • 23IB
    International Business, syksy 2023, kaikki

Tavoitteet (OJ)

This course covers the basics of e-commerce and platform economy. The students are introduced to the theories of platform economy through variety of case studies and business examples. E-commerce ecosystems are studied and network theories applied to e-commerce ecosystems.
After completing the course student will be able to
- describe the theories of platform economy
- understand the different revenue logics in e-commerce
- define different networks, actors and interactions in ecosystem
- build a platform economy based business model

Sisältö (OJ)

• Network effects
• Digital platforms
• Knowing, understanding and applying digital technologies
• Building e-commerce
• Business Model Canvas
• Prerequisite: Business planning 1 and 2 or equivalent

Esitietovaatimukset (OJ)

Prerequisite: Business Planning 1 and 2 or equivalent

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student knows the basics of e-commerce and platform economy. He/she can use the basic terms and can define e-commerce. The student recognises and defines different theories in ecosystems and e-commerce business models. The student can perform the given tasks with routine performance. He/she has been partly active in participating the teamwork according to the peer evaluation.

Arviointikriteerit, hyvä (3-4) (OJ)

The student has achieved the course objectives well, but needs further development. He/she can apply theories accordingly. The student is able to structure between business models and earning logic. The student cooperates responsibly and has participated in the team work and classes actively contributing the final outcome with his/her knowledge and ideas according to the peer evaluations.

Arviointikriteerit, kiitettävä (5) (OJ)

The student has achieved the course objectives excellently. He/she masters the concepts and models of platform economy, business models and revenue models. The student is able to conduct fluent and reasoned e-commerce business model and has good capabilities to apply the learning. The individual contribution in the class and team have been especially active.

Aika ja paikka

Blended learning. Meeting times are as scheduled in Pakki. The first class meeting will take place on campus.

Tenttien ja uusintatenttien ajankohdat

Details given in the first meeting

Arviointimenetelmät ja arvioinnin perusteet

According to TAMK evaluation criteria (0,1-5)
- Knowing
- Doing
- Being

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Blended studies approach for the course.
Tasks: mini exams, learning diary and an essay.

- Lectures
- Flipped classroom sessions
- Inquiry-based learning
- Collaborative learning
- Independent study and research

Oppimateriaalit

- Presentation material
- Assigned books
- Articles and case studies
- Video

Opiskelijan ajankäyttö ja kuormitus

5 credits = 135 hours

Sisällön jaksotus

5 content modules that unlock weekly. Details discussed in the first meeting

Toteutuksen valinnaiset suoritustavat

N/A

Kansainvälisyys

International case studies

Arviointikriteerit - tyydyttävä (1-2) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student knows the basics of e-commerce and platform economy. He/she can use the basic terms and can define e-commerce. The student recognises and defines different theories in ecosystems and e-commerce business models. The student can perform the given tasks with routine performance. He/she has been partly active in participating the teamwork according to the peer evaluation.

Arviointikriteerit - hyvä (3-4) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student has achieved the course objectives well, but needs further development. He/she can apply theories accordingly. The student is able to structure between business models and earning logic. The student cooperates responsibly and has participated in the teamwork and classes actively, while contributing to the final outcome with his/her knowledge and ideas according to the peer evaluations.

Arviointikriteerit - kiitettävä (5) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student has achieved the course objectives excellently. He/she masters the concepts and models of platform economy, business models and revenue models. The student is able to conduct fluent and reasoned e-commerce business model and has good capabilities to apply the learning. The individual contribution in the class and team have been especially active.

Ilmoittautumisaika

08.06.2023 - 31.08.2023

Ajoitus

31.08.2023 - 05.10.2023

Laajuus

5 op

Toteutustapa

Lähiopetus

Yksikkö

International Business

Toimipiste

TAMK Pääkampus

Opetuskielet
  • Englanti
Koulutus
  • Bachelor's Degree Programme in International Business
Opettaja
  • Sean Morga
  • Juha Tuominen
Vastuuhenkilö

Sean Morga

Ryhmät
  • 23KVHN2S
    Exchange Students International Business autumn 2023
  • 22IB
    International Business, syksy 2022, kaikki

Tavoitteet (OJ)

This course covers the basics of e-commerce and platform economy. The students are introduced to the theories of platform economy through variety of case studies and business examples. E-commerce ecosystems are studied and network theories applied to e-commerce ecosystems.
After completing the course student will be able to
- describe the theories of platform economy
- understand the different revenue logics in e-commerce
- define different networks, actors and interactions in ecosystem
- build a platform economy based business model

Sisältö (OJ)

• Network effects
• Digital platforms
• Knowing, understanding and applying digital technologies
• Building e-commerce
• Business Model Canvas
• Prerequisite: Business planning 1 and 2 or equivalent

Esitietovaatimukset (OJ)

Prerequisite: Business Planning 1 and 2 or equivalent

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student knows the basics of e-commerce and platform economy. He/she can use the basic terms and can define e-commerce. The student recognises and defines different theories in ecosystems and e-commerce business models. The student can perform the given tasks with routine performance. He/she has been partly active in participating the teamwork according to the peer evaluation.

Arviointikriteerit, hyvä (3-4) (OJ)

The student has achieved the course objectives well, but needs further development. He/she can apply theories accordingly. The student is able to structure between business models and earning logic. The student cooperates responsibly and has participated in the team work and classes actively contributing the final outcome with his/her knowledge and ideas according to the peer evaluations.

Arviointikriteerit, kiitettävä (5) (OJ)

The student has achieved the course objectives excellently. He/she masters the concepts and models of platform economy, business models and revenue models. The student is able to conduct fluent and reasoned e-commerce business model and has good capabilities to apply the learning. The individual contribution in the class and team have been especially active.

Aika ja paikka

Blended learning. Meeting times are as scheduled in Pakki. The first class meeting will take place on campus.

Tenttien ja uusintatenttien ajankohdat

Details given in the first meeting

Arviointimenetelmät ja arvioinnin perusteet

According to TAMK evaluation criteria (0,1-5)
- Knowing
- Doing
- Being

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Blended studies approach for the course.
Tasks: mini exams, learning diary and an essay.

- Lectures
- Flipped classroom sessions
- Inquiry-based learning
- Collaborative learning
- Independent study and research

Oppimateriaalit

- Presentation material
- Assigned books
- Articles and case studies
- Video

Opiskelijan ajankäyttö ja kuormitus

5 credits = 135 hours

Sisällön jaksotus

5 content modules that unlock weekly. Details discussed in the first meeting

Toteutuksen valinnaiset suoritustavat

N/A

Kansainvälisyys

International case studies

Arviointikriteerit - tyydyttävä (1-2) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student knows the basics of e-commerce and platform economy. He/she can use the basic terms and can define e-commerce. The student recognises and defines different theories in ecosystems and e-commerce business models. The student can perform the given tasks with routine performance. He/she has been partly active in participating the teamwork according to the peer evaluation.

Arviointikriteerit - hyvä (3-4) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student has achieved the course objectives well, but needs further development. He/she can apply theories accordingly. The student is able to structure between business models and earning logic. The student cooperates responsibly and has participated in the teamwork and classes actively, while contributing to the final outcome with his/her knowledge and ideas according to the peer evaluations.

Arviointikriteerit - kiitettävä (5) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student has achieved the course objectives excellently. He/she masters the concepts and models of platform economy, business models and revenue models. The student is able to conduct fluent and reasoned e-commerce business model and has good capabilities to apply the learning. The individual contribution in the class and team have been especially active.

Ilmoittautumisaika

08.06.2021 - 30.08.2022

Ajoitus

30.08.2022 - 11.10.2022

Laajuus

5 op

Toteutustapa

Lähiopetus

Yksikkö

International Business

Toimipiste

TAMK Pääkampus

Opetuskielet
  • Englanti
Paikat

0 - 40

Koulutus
  • Bachelor's Degree Programme in International Business
Opettaja
  • Sean Morga
  • Boudaoud Mezrar
Vastuuhenkilö

Sean Morga

Ryhmät
  • 22KVHN2
    Exchange Students International Business A2022
  • 21IB
    International Business, syksy 2021, kaikki

Tavoitteet (OJ)

This course covers the basics of e-commerce and platform economy. The students are introduced to the theories of platform economy through variety of case studies and business examples. E-commerce ecosystems are studied and network theories applied to e-commerce ecosystems.
After completing the course student will be able to
- describe the theories of platform economy
- understand the different revenue logics in e-commerce
- define different networks, actors and interactions in ecosystem
- build a platform economy based business model

Sisältö (OJ)

• Network effects
• Digital platforms
• Knowing, understanding and applying digital technologies
• Building e-commerce
• Business Model Canvas
• Prerequisite: Business planning 1 and 2 or equivalent

Esitietovaatimukset (OJ)

Prerequisite: Business Planning 1 and 2 or equivalent

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student knows the basics of e-commerce and platform economy. He/she can use the basic terms and can define e-commerce. The student recognises and defines different theories in ecosystems and e-commerce business models. The student can perform the given tasks with routine performance. He/she has been partly active in participating the teamwork according to the peer evaluation.

Arviointikriteerit, hyvä (3-4) (OJ)

The student has achieved the course objectives well, but needs further development. He/she can apply theories accordingly. The student is able to structure between business models and earning logic. The student cooperates responsibly and has participated in the team work and classes actively contributing the final outcome with his/her knowledge and ideas according to the peer evaluations.

Arviointikriteerit, kiitettävä (5) (OJ)

The student has achieved the course objectives excellently. He/she masters the concepts and models of platform economy, business models and revenue models. The student is able to conduct fluent and reasoned e-commerce business model and has good capabilities to apply the learning. The individual contribution in the class and team have been especially active.

Aika ja paikka

Online in Moodle. First session will be held on campus

Tenttien ja uusintatenttien ajankohdat

Details given in the first meeting

Arviointimenetelmät ja arvioinnin perusteet

According to TAMK evaluation criteria (0,1-5)
- Knowing
- Doing
- Being

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Online implementation. Self-study online. First class meeting will take place on campus.
Tasks: mini exams, learning diary and an essay.

Oppimateriaalit

- Presentation material
- Assigned books
- Articles and case studies
- Video

Opiskelijan ajankäyttö ja kuormitus

5 credits = 135 hours

Sisällön jaksotus

5 modules. Modules unlock weekly.

Toteutuksen valinnaiset suoritustavat

N/A

Arviointikriteerit - tyydyttävä (1-2) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student knows the basics of e-commerce and platform economy. He/she can use the basic terms and can define e-commerce. The student recognises and defines different theories in ecosystems and e-commerce business models. The student can perform the given tasks with routine performance. He/she has been partly active in participating the teamwork according to the peer evaluation.

Arviointikriteerit - hyvä (3-4) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student has achieved the course objectives well, but needs further development. He/she can apply theories accordingly. The student is able to structure between business models and earning logic. The student cooperates responsibly and has participated in the team work and classes actively contributing the final outcome with his/her knowledge and ideas according to the peer evaluations.

Arviointikriteerit - kiitettävä (5) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

The student has achieved the course objectives excellently. He/she masters the concepts and models of platform economy, business models and revenue models. The student is able to conduct fluent and reasoned e-commerce business model and has good capabilities to apply the learning. The individual contribution in the class and team have been especially active.