Introduction to Marketing 2Laajuus (2 op)
Tunnus: 3B00DV89
Laajuus
2 op
Osaamistavoitteet
This course is an introduction to modern business marketing. It introduces basic marketing concepts, theories and language with a focus of understanding the role and the needs of the customer in consumer business and business-to-business marketing.
After completing the course, the students will be able to:
• Demonstrate knowledge about the significance and role of marketing
in business management.
• Describe the value creation process for customers by understanding
customer needs.
• Demonstrate knowledge of modern marketing mix in theory and
practice.
• Write a marketing plan.
Sisältö
• What is modern multichannel marketing?
• What are examples of doing advertising, PR; personal selling and sales
promotion?
• How to do direct, online, social media and mobile marketing?
• What is sustainable marketing?
• How to write a marketing plan for a business and create website contents?
Esitietovaatimukset
Introduction to Marketing 1
Arviointikriteerit, tyydyttävä (1-2)
The student can recognize and define the basics of modern multichannel marketing and marketing mix. He/she can use the basic terms and can define the principles of marketing. The student can perform the given tasks assisted. The student takes responsibility of his/her own work and can work in a group.
Arviointikriteerit, hyvä (3-4)
The student applies modern multichannel marketing and marketing mix in marketing planning accordingly and solves the problems associated with it. The student participates in the teamwork and classes actively contributing to the outcome with his/her knowledge. The student can cooperate responsibly and is ready to develop his/her interaction skills.
Arviointikriteerit, kiitettävä (5)
The student understands the concepts and principles of marketing extensively. The student is able to conduct fluent and reasoned marketing plan and has good capabilities to apply the learning. He/she assesses diverse solution alternatives in marketing planning. The individual contribution in the class and team has been especially active. The student works responsibly and in a committed manner.
Ilmoittautumisaika
24.09.2023 - 23.10.2023
Ajoitus
24.10.2023 - 31.12.2023
Laajuus
2 op
Toteutustapa
Lähiopetus
Yksikkö
International Business
Opetuskielet
- Englanti
Koulutus
- Bachelor's Degree Programme in International Business
Opettaja
- Salman Saleem
Vastuuhenkilö
Salman Saleem
Ryhmät
-
23IB1International Business, syksy 2023, 1-ryhmä
-
23IB2International Business, syksy 2023, 2-ryhmä
-
23IB3International Business, syksy 2023, 3-ryhmä
-
23IB4International Business, syksy 2023, 4-ryhmä
Tavoitteet (OJ)
This course is an introduction to modern business marketing. It introduces basic marketing concepts, theories and language with a focus of understanding the role and the needs of the customer in consumer business and business-to-business marketing.
After completing the course, the students will be able to:
• Demonstrate knowledge about the significance and role of marketing
in business management.
• Describe the value creation process for customers by understanding
customer needs.
• Demonstrate knowledge of modern marketing mix in theory and
practice.
• Write a marketing plan.
Sisältö (OJ)
• What is modern multichannel marketing?
• What are examples of doing advertising, PR; personal selling and sales
promotion?
• How to do direct, online, social media and mobile marketing?
• What is sustainable marketing?
• How to write a marketing plan for a business and create website contents?
Esitietovaatimukset (OJ)
Introduction to Marketing 1
Arviointikriteerit, tyydyttävä (1-2) (OJ)
The student can recognize and define the basics of modern multichannel marketing and marketing mix. He/she can use the basic terms and can define the principles of marketing. The student can perform the given tasks assisted. The student takes responsibility of his/her own work and can work in a group.
Arviointikriteerit, hyvä (3-4) (OJ)
The student applies modern multichannel marketing and marketing mix in marketing planning accordingly and solves the problems associated with it. The student participates in the teamwork and classes actively contributing to the outcome with his/her knowledge. The student can cooperate responsibly and is ready to develop his/her interaction skills.
Arviointikriteerit, kiitettävä (5) (OJ)
The student understands the concepts and principles of marketing extensively. The student is able to conduct fluent and reasoned marketing plan and has good capabilities to apply the learning. He/she assesses diverse solution alternatives in marketing planning. The individual contribution in the class and team has been especially active. The student works responsibly and in a committed manner.
Aika ja paikka
Sessions will be held according to the schedule in Pakki.
Tenttien ja uusintatenttien ajankohdat
Final exam will be given on the last class meeting
Arviointimenetelmät ja arvioinnin perusteet
According to TAMK evaluation criterias (0,1-5)
- Knowing
- Doing
- Being
Arviointiasteikko
0-5
Opiskelumuodot ja opetusmenetelmät
- Lectures
- Flipped classroom sessions
- Inquiry-based learning
- Collaborative learning
- Independent study and research
Oppimateriaalit
Required Textbook
Kotler, P., Armstrong, G., Harris, L. C., & He, H. (2020). Principles of marketing: 8th European edition.
Additional course material, such as blogs, videos, blogs, and short articles, will be provided in Moodle Workspace.
Opiskelijan ajankäyttö ja kuormitus
According to the TAMK schedule, ECT credits, and Moodle timing instructions.
Students are expected to:
- Attend lessons
- Participate in group discussions and activities
- Study materials given to them on their own time
Sisällön jaksotus
Details are given in the first lesson
Toteutuksen valinnaiset suoritustavat
N/A
Harjoittelu- ja työelämäyhteistyö
Project work / case studies
Kansainvälisyys
Cases and discussion, global operational business environment, international collaborative projects.
Arviointikriteerit - tyydyttävä (1-2) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)
The student can recognize and name the basic concepts of marketing. He/she can use the basic terms in a correct way and can define the principles of marketing. The student can perform the given tasks assisted, work in a team and take responsibility for his/her own work.
Arviointikriteerit - hyvä (3-4) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)
The student is able to make a marketing plan accordingly. The student can select the most appropriate course of action from diverse options and justify his/her choice. The student has participated in the teamwork and classes actively contributing to the final outcome with his/hers knowledge and ideas according to the peer evaluations. The student can cooperate responsibly and is ready to develop his/her interaction skills.
Arviointikriteerit - kiitettävä (5) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)
The student understands extensively the concepts and principles of marketing. The student is able to conduct a fluent and reasoned marketing plan and has good capabilities to apply the learning. The student combines different solution alternatives creatively or creates new ones. The individual contribution in the class and team have been especially active. The student cooperates responsibly, flexibly, and constructively.
Ilmoittautumisaika
24.09.2023 - 23.10.2023
Ajoitus
24.10.2023 - 31.12.2023
Laajuus
2 op
Toteutustapa
Lähiopetus
Yksikkö
International Business
Opetuskielet
- Englanti
Koulutus
- Bachelor's Degree Programme in International Business
Opettaja
- Salman Saleem
Vastuuhenkilö
Salman Saleem
Ryhmät
-
23IB5International Business, syksy 2023, 5-ryhmä
-
23IB6International Business, syksy 2023, 6-ryhmä
-
23IB7International Business, syksy 2023, 7-ryhmä
-
23IB8International Business, syksy 2023, 8-ryhmä
Tavoitteet (OJ)
This course is an introduction to modern business marketing. It introduces basic marketing concepts, theories and language with a focus of understanding the role and the needs of the customer in consumer business and business-to-business marketing.
After completing the course, the students will be able to:
• Demonstrate knowledge about the significance and role of marketing
in business management.
• Describe the value creation process for customers by understanding
customer needs.
• Demonstrate knowledge of modern marketing mix in theory and
practice.
• Write a marketing plan.
Sisältö (OJ)
• What is modern multichannel marketing?
• What are examples of doing advertising, PR; personal selling and sales
promotion?
• How to do direct, online, social media and mobile marketing?
• What is sustainable marketing?
• How to write a marketing plan for a business and create website contents?
Esitietovaatimukset (OJ)
Introduction to Marketing 1
Arviointikriteerit, tyydyttävä (1-2) (OJ)
The student can recognize and define the basics of modern multichannel marketing and marketing mix. He/she can use the basic terms and can define the principles of marketing. The student can perform the given tasks assisted. The student takes responsibility of his/her own work and can work in a group.
Arviointikriteerit, hyvä (3-4) (OJ)
The student applies modern multichannel marketing and marketing mix in marketing planning accordingly and solves the problems associated with it. The student participates in the teamwork and classes actively contributing to the outcome with his/her knowledge. The student can cooperate responsibly and is ready to develop his/her interaction skills.
Arviointikriteerit, kiitettävä (5) (OJ)
The student understands the concepts and principles of marketing extensively. The student is able to conduct fluent and reasoned marketing plan and has good capabilities to apply the learning. He/she assesses diverse solution alternatives in marketing planning. The individual contribution in the class and team has been especially active. The student works responsibly and in a committed manner.
Aika ja paikka
Sessions will be held according to the schedule in Pakki.
Tenttien ja uusintatenttien ajankohdat
Final exam will be given on the last class meeting
Arviointimenetelmät ja arvioinnin perusteet
According to TAMK evaluation criterias (0,1-5)
- Knowing
- Doing
- Being
Arviointiasteikko
0-5
Opiskelumuodot ja opetusmenetelmät
-Lectures
- Flipped classroom sessions
- Inquiry-based learning
- Collaborative learning
- Independent study and research
Oppimateriaalit
Required Textbook
Kotler, P., Armstrong, G., Harris, L. C., & He, H. (2020). Principles of marketing: 8th European edition.
Additional course material, such as blogs, videos, blogs, and short articles, will be provided in Moodle Workspace.
Opiskelijan ajankäyttö ja kuormitus
According to the TAMK schedule, ECT credits and Moodle timing instructions.
Students are expected to:
- Attend lessons
- Participate in group discussions and activities
- Study materials given to them on their own time
Sisällön jaksotus
Details are given in the first lesson
Toteutuksen valinnaiset suoritustavat
N/A
Harjoittelu- ja työelämäyhteistyö
Project work / case studies
Kansainvälisyys
Cases and discussion, global operational business environment, international collaborative projects.
Arviointikriteerit - tyydyttävä (1-2) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)
The student can recognize and name the basic concepts of marketing. He/she can use the basic terms in a correct way and can define the principles of marketing. The student can perform the given tasks assisted, work in a team and take responsibility for his/her own work.
Arviointikriteerit - hyvä (3-4) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)
The student is able to make a marketing plan accordingly. The student can select the most appropriate course of action from diverse options and justify his/her choice. The student has participated in the teamwork and classes actively contributing to the final outcome with his/hers knowledge and ideas according to the peer evaluations. The student can cooperate responsibly and is ready to develop his/her interaction skills.
Arviointikriteerit - kiitettävä (5) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)
The student understands extensively the concepts and principles of marketing. The student is able to conduct a fluent and reasoned marketing plan and has good capabilities to apply the learning. The student combines different solution alternatives creatively or creates new ones. The individual contribution in the class and team have been especially active. The student cooperates responsibly, flexibly, and constructively.
Ilmoittautumisaika
14.09.2022 - 13.10.2022
Ajoitus
24.10.2022 - 31.12.2022
Laajuus
2 op
Toteutustapa
Lähiopetus
Yksikkö
International Business
Toimipiste
TAMK Pääkampus
Opetuskielet
- Englanti
Koulutus
- Bachelor's Degree Programme in International Business
Opettaja
- Salman Saleem
Vastuuhenkilö
Salman Saleem
Ryhmät
-
22IB3International Business, syksy 2022, 3-ryhmä
-
22IB2International Business, syksy 2022, 2-ryhmä
-
22IB4International Business, syksy 2022, 4-ryhmä
-
22IB1International Business, syksy 2022, 1-ryhmä
Tavoitteet (OJ)
This course is an introduction to modern business marketing. It introduces basic marketing concepts, theories and language with a focus of understanding the role and the needs of the customer in consumer business and business-to-business marketing.
After completing the course, the students will be able to:
• Demonstrate knowledge about the significance and role of marketing
in business management.
• Describe the value creation process for customers by understanding
customer needs.
• Demonstrate knowledge of modern marketing mix in theory and
practice.
• Write a marketing plan.
Sisältö (OJ)
• What is modern multichannel marketing?
• What are examples of doing advertising, PR; personal selling and sales
promotion?
• How to do direct, online, social media and mobile marketing?
• What is sustainable marketing?
• How to write a marketing plan for a business and create website contents?
Esitietovaatimukset (OJ)
Introduction to Marketing 1
Arviointikriteerit, tyydyttävä (1-2) (OJ)
The student can recognize and define the basics of modern multichannel marketing and marketing mix. He/she can use the basic terms and can define the principles of marketing. The student can perform the given tasks assisted. The student takes responsibility of his/her own work and can work in a group.
Arviointikriteerit, hyvä (3-4) (OJ)
The student applies modern multichannel marketing and marketing mix in marketing planning accordingly and solves the problems associated with it. The student participates in the teamwork and classes actively contributing to the outcome with his/her knowledge. The student can cooperate responsibly and is ready to develop his/her interaction skills.
Arviointikriteerit, kiitettävä (5) (OJ)
The student understands the concepts and principles of marketing extensively. The student is able to conduct fluent and reasoned marketing plan and has good capabilities to apply the learning. He/she assesses diverse solution alternatives in marketing planning. The individual contribution in the class and team has been especially active. The student works responsibly and in a committed manner.
Aika ja paikka
Sessions will be held according to the schedule in Pakki.
Tenttien ja uusintatenttien ajankohdat
Final project presentation on the last class meeting
Arviointimenetelmät ja arvioinnin perusteet
According to TAMK evaluation criterias (0,1-5)
- Knowing
- Doing
- Being
Arviointiasteikko
0-5
Opiskelumuodot ja opetusmenetelmät
- Lectures
- Flipped classroom sessions
- Inquiry-based learning
- Collaborative learning
- Independent study and research
Oppimateriaalit
Required Textbook
Kotler, P., Armstrong, G., Harris, L. C., & He, H. (2020). Principles of marketing: 8th European edition.
https://andor.tuni.fi/permalink/358FIN_TAMPO/176jdvt/cdi_askewsholts_vlebooks_9781292269610
Additional course material, such as blogs, videos, blogs, and short articles, will be provided in Moodle workspace.
Opiskelijan ajankäyttö ja kuormitus
According to TAMK schedule, ECT credits and Moodle timing instructions.
Students are expected to:
- Attend lessons
- Participate in group discussions and activities
- Study materials given to them on their own time
Sisällön jaksotus
In Marketing 1, we have focused on developing our understanding of: What is marketing? the marketing process, strategic marketing management, and how to understand the marketplace and consumers. With this information, we can now dive into developing marketing strategies and tactics. More specifically, we look into customer-driven value strategies, starting from dividing marketing into customer groups (segmentation), choosing customer groups to serve (targeting), and creating and offering value to customers (differentiation and position). Upon finalizing customer-driven value strategies, we focus on tactical marketing tools, namely the four P’s or marketing mix, by which we (marketers) give life to the above-mentioned strategies.
Detailed content at the learning platform (Moodle).
Toteutuksen valinnaiset suoritustavat
N/A
Harjoittelu- ja työelämäyhteistyö
Project work / case studies
Kansainvälisyys
Cases and discussion, global operational business environment, international cooperation project
Arviointikriteerit - tyydyttävä (1-2) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)
The student can recognize and name the basic concepts of marketing. He/she can use the basic terms in the correct way and can define the principles of marketing. The student can perform the given tasks assisted, work in a team, and take responsibility for his/her own work.
Arviointikriteerit - hyvä (3-4) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)
The student is able to make a marketing plan accordingly. The student can select the most appropriate course of action from diverse options and justify his/her choice. The student has participated in the teamwork and classes actively contributing to the final outcome with his/hers knowledge and ideas according to the peer evaluations. The student can cooperate responsibly and is ready to develop his/her interaction skills.
Arviointikriteerit - kiitettävä (5) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)
The student understands extensively the concepts and principles of marketing. The student is able to conduct a fluent and reasoned marketing plan and has good capabilities to apply the learning. The student combines different solution alternatives creatively or creates new ones. The individual contribution in the class and team have been especially active. The student cooperates responsibly, flexibly and constructively.
Ilmoittautumisaika
14.09.2022 - 13.10.2022
Ajoitus
24.10.2022 - 31.12.2022
Laajuus
2 op
Toteutustapa
Lähiopetus
Yksikkö
International Business
Toimipiste
TAMK Pääkampus
Opetuskielet
- Englanti
Koulutus
- Bachelor's Degree Programme in International Business
Opettaja
- Salman Saleem
Vastuuhenkilö
Salman Saleem
Ryhmät
-
22IB7International Business, syksy 2022, 7-ryhmä
-
22IB6International Business, syksy 2022, 6-ryhmä
-
22IB5International Business, syksy 2022, 5-ryhmä
-
22IB8International Business, syksy 2022, 8-ryhmä
Tavoitteet (OJ)
This course is an introduction to modern business marketing. It introduces basic marketing concepts, theories and language with a focus of understanding the role and the needs of the customer in consumer business and business-to-business marketing.
After completing the course, the students will be able to:
• Demonstrate knowledge about the significance and role of marketing
in business management.
• Describe the value creation process for customers by understanding
customer needs.
• Demonstrate knowledge of modern marketing mix in theory and
practice.
• Write a marketing plan.
Sisältö (OJ)
• What is modern multichannel marketing?
• What are examples of doing advertising, PR; personal selling and sales
promotion?
• How to do direct, online, social media and mobile marketing?
• What is sustainable marketing?
• How to write a marketing plan for a business and create website contents?
Esitietovaatimukset (OJ)
Introduction to Marketing 1
Arviointikriteerit, tyydyttävä (1-2) (OJ)
The student can recognize and define the basics of modern multichannel marketing and marketing mix. He/she can use the basic terms and can define the principles of marketing. The student can perform the given tasks assisted. The student takes responsibility of his/her own work and can work in a group.
Arviointikriteerit, hyvä (3-4) (OJ)
The student applies modern multichannel marketing and marketing mix in marketing planning accordingly and solves the problems associated with it. The student participates in the teamwork and classes actively contributing to the outcome with his/her knowledge. The student can cooperate responsibly and is ready to develop his/her interaction skills.
Arviointikriteerit, kiitettävä (5) (OJ)
The student understands the concepts and principles of marketing extensively. The student is able to conduct fluent and reasoned marketing plan and has good capabilities to apply the learning. He/she assesses diverse solution alternatives in marketing planning. The individual contribution in the class and team has been especially active. The student works responsibly and in a committed manner.
Aika ja paikka
Sessions will be held according to the schedule in Pakki.
Tenttien ja uusintatenttien ajankohdat
Final project presentation on the last class meeting
Arviointimenetelmät ja arvioinnin perusteet
According to TAMK evaluation criterias (0,1-5)
- Knowing
- Doing
- Being
Arviointiasteikko
0-5
Opiskelumuodot ja opetusmenetelmät
- Lectures
- Flipped classroom sessions
- Inquiry-based learning
- Collaborative learning
- Independent study and research
Oppimateriaalit
Required Textbook
Kotler, P., Armstrong, G., Harris, L. C., & He, H. (2020). Principles of marketing: 8th European edition.
https://andor.tuni.fi/permalink/358FIN_TAMPO/176jdvt/cdi_askewsholts_vlebooks_9781292269610
Additional course material, such as blogs, videos, blogs, and short articles, will be provided in Moodle workspace.
Opiskelijan ajankäyttö ja kuormitus
According to the TAMK schedule, ECT credits, and Moodle timing instructions.
Students are expected to:
- Attend lessons
- Participate in group discussions and activities
- Study materials are given to them on their own time
Sisällön jaksotus
In Marketing 1, we have focused on developing our understanding of: What is marketing? the marketing process, strategic marketing management, and how to understand the marketplace and consumers. With this information, we can now dive into developing marketing strategies and tactics. More specifically, we look into customer-driven value strategies, starting from dividing marketing into customer groups (segmentation), choosing customer groups to serve (targeting), and creating and offering value to customers (differentiation and position). Upon finalizing customer-driven value strategies, we focus on tactical marketing tools, namely the four P’s or marketing mix, by which we (marketers) give life to the above-mentioned strategies.
Detailed content at the learning platform (Moodle).
Toteutuksen valinnaiset suoritustavat
N/A
Harjoittelu- ja työelämäyhteistyö
Project work / case studies
Kansainvälisyys
Cases and discussion, global operational business environment, international cooperation project
Arviointikriteerit - tyydyttävä (1-2) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)
The student can recognize and name the basic concepts of marketing. He/she can use the basic terms in the correct way and can define the principles of marketing. The student can perform the given tasks assisted, work in a team, and take responsibility for his/her own work.
Arviointikriteerit - hyvä (3-4) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)
The student is able to make a marketing plan accordingly. The student can select the most appropriate course of action from diverse options and justify his/her choice. The student has participated in the teamwork and classes actively contributing to the final outcome with his/hers knowledge and ideas according to the peer evaluations. The student can cooperate responsibly and is ready to develop his/her interaction skills.
Arviointikriteerit - kiitettävä (5) (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)
The student understands extensively the concepts and principles of marketing. The student is able to conduct a fluent and reasoned marketing plan and has good capabilities to apply the learning. The student combines different solution alternatives creatively or creates new ones. The individual contribution in the class and team have been especially active. The student cooperates responsibly, flexibly, and constructively.