Sales and Negotiation Skills (4op)

Osaamistavoitteet

During the course students will get to know different sales processes and negotiation situations. Students will plan and practice different sales approaches and improve their personal sales skills. During the course the students will plan and organize a sales event.

After completing the course the students will be able to
• Describe an effective sales process
• Prepare for different sales and negotiation situations
• Listen to the customer and identify the customer needs during a sales meeting
• Communicate key messages to the customer
• Plan and organize a sales event

Sisältö

• What is a sales process and how to apply it in practice?
• Which factors affect successful sales negotiation?
• What are the differences between b-to-c and b-to-b sales?
• How to listen to the customer and ask good questions?
• How to show empathy and address difficult situations in a customer oriented way?
• How to plan and organize a sales event?