Introduction to Marketing (5cr)
Course unit code: 3B-5E
General information
- Credits
- 5 cr
Objectives
This course is an introduction to business marketing. It introduces basic marketing concepts and theories and studies how marketing relates to consumer behavior and management of a firm.
After completing the course, the students will be able to:
Create value for customers by understanding their buying behavior.
Analyze external environment that influences marketing decisions.
Analyze and demonstrate knowledge of customer-oriented marketing mix.
Use marketing terminology in simple marketing related business cases.
Describe the basic requirements for a successful multicultural team
Content
What role do marketers play in a firm?
What is the modern marketing concept all about?
What are the basic tools of successful marketing?
Is it possible to conduct sustainable and ethical marketing?