Opinto-opas

Tavoitteet (OJ)

The student will be able to
• search and analyze international marketing environment & competition information of new target markets
• apply the knowledge of the market analysis to create the company’s internationalization strategy and a plan that identifies the business’ price points, target markets, and competition according to the company’s missions and goals
• build a marketing plan that explains how the business generates international customers through different marketing activities like advertisements, digital marketing, trade show participation, etc.
• plan, build and manage a value-based sales organization with knowledge of business-to-business selling and sales management in the international environment of the target country.

Sisältö (OJ)

How to find and analyze the knowledge of different target markets?
How to apply the gained knowledge to the company's internationalization plan?
How to build a marketing plan to achieve the goals set in the company's internationalization plan?
How to construct a functional, efficient international sales organization matching the company's internationalization strategy?

Lisätiedot (OJ)

If selected, a minimum of 3 credits is required.

Arviointikriteerit, hyväksytty/hylätty (OJ)

Passed
The student knows how to find and analyze information of different markets and apply that information in the internationalization plan of a company. The student is able to build a marketing plan to achieve the goals set in the company's internationalization plan. The student is able to construct a proficient international sales organization matching the company's internationalization strategy.

Failed
The student has not shown that they are capable of finding, analyzing and applying market information for the internationalization plan of a company. They are not capable to build a marketing plan or construct international sales organization matching the company's internationalization strategy.

Aika ja paikka

Katso Pakista/lukkarikoneesta ja seuraa viestintää Proakatemian ja tiimin kanavilla.

Tenttien ja uusintatenttien ajankohdat

Tenttejä ei ole. Osaaminen näytetään muin tavoin, esimerkiksi toimeksiantoja suorittamalla. Valmentaja / opettaja kertoo tarkemmin kurssin edetessä.

Arviointimenetelmät ja arvioinnin perusteet

OPSin mukaisesti; itse-, tiimi-, valmentaja/opettaja- ja mahdollisesti myös asiakasarviointi tavoitteisiin peilaten.

Arviointiasteikko

Hyväksytty/hylätty

Opiskelumuodot ja opetusmenetelmät

Proakateamialla ei juurikaan ole perinteisiä luentoja tai tenttejä. Oppimistapoja ja -tilanteita ovat esimerkiksi pajat (alustukset, dialogi, työpajatyöskentely, itsenäinen opiskelu), kirjallisuus, kirjoittaminen ja julkaiseminen, asiantuntijaluennot ja muu tiedonhankinta, projektityöskentely, seminaarit, solut ja yhteiset tapahtumat. Oppiminen kytkeytyy liiketoimintaprojekteihin.

Oppimateriaalit

Kirjallisuusvinkkejä saa mm. valmentajilta, opettajilta ja toisilta tiimiyrittäjiltä.

Opiskelijan ajankäyttö ja kuormitus

1 op = 27 h opiskelijat työtä. Työtunnit kirjataan HOPSiin.

Toteutuksen valinnaiset suoritustavat

Neuvoteltava valmentajan/opettajan kanssa.

Lisätietoja opiskelijoille

Proakatemian opintojaksot on integroitu tiimiyrityksen toimintaan. Yksittäisten opintojaksojen suorittaminen opetussuunnitelmasta ei ole mahdollista ilman erityisjärjestelyjä.

Arviointikriteerit - hyväksytty/hylätty (Ei käytössä, kts Opintojakson Arviointikriteerit ylempänä)

Approved
The student has demonstrated that he/she comprehends the main concepts of the topic in the context of his/her team enterprise. He/she has applied them in practice together with other team entrepreneurs. The student operates according to the chosen values and procedures.

Failed
The student knows the concepts only superficially or is not able to apply them in practice in his/her team enterprise. The student does not operate according to the chosen values and procedures.

Tavoitteet (OJ)

The student will be able to
• search and analyze international marketing environment & competition information of new target markets
• apply the knowledge of the market analysis to create the company’s internationalization strategy and a plan that identifies the business’ price points, target markets, and competition according to the company’s missions and goals
• build a marketing plan that explains how the business generates international customers through different marketing activities like advertisements, digital marketing, trade show participation, etc.
• plan, build and manage a value-based sales organization with knowledge of business-to-business selling and sales management in the international environment of the target country.

Sisältö (OJ)

How to find and analyze the knowledge of different target markets?
How to apply the gained knowledge to the company's internationalization plan?
How to build a marketing plan to achieve the goals set in the company's internationalization plan?
How to construct a functional, efficient international sales organization matching the company's internationalization strategy?

Lisätiedot (OJ)

If selected, a minimum of 3 credits is required.

Arviointikriteerit, hyväksytty/hylätty (OJ)

Passed
The student knows how to find and analyze information of different markets and apply that information in the internationalization plan of a company. The student is able to build a marketing plan to achieve the goals set in the company's internationalization plan. The student is able to construct a proficient international sales organization matching the company's internationalization strategy.

Failed
The student has not shown that they are capable of finding, analyzing and applying market information for the internationalization plan of a company. They are not capable to build a marketing plan or construct international sales organization matching the company's internationalization strategy.

Arviointiasteikko

0-5

Tavoitteet (OJ)

The student will be able to
• search and analyze international marketing environment & competition information of new target markets
• apply the knowledge of the market analysis to create the company’s internationalization strategy and a plan that identifies the business’ price points, target markets, and competition according to the company’s missions and goals
• build a marketing plan that explains how the business generates international customers through different marketing activities like advertisements, digital marketing, trade show participation, etc.
• plan, build and manage a value-based sales organization with knowledge of business-to-business selling and sales management in the international environment of the target country.

Sisältö (OJ)

How to find and analyze the knowledge of different target markets?
How to apply the gained knowledge to the company's internationalization plan?
How to build a marketing plan to achieve the goals set in the company's internationalization plan?
How to construct a functional, efficient international sales organization matching the company's internationalization strategy?

Lisätiedot (OJ)

If selected, a minimum of 3 credits is required.

Arviointikriteerit, hyväksytty/hylätty (OJ)

Passed
The student knows how to find and analyze information of different markets and apply that information in the internationalization plan of a company. The student is able to build a marketing plan to achieve the goals set in the company's internationalization plan. The student is able to construct a proficient international sales organization matching the company's internationalization strategy.

Failed
The student has not shown that they are capable of finding, analyzing and applying market information for the internationalization plan of a company. They are not capable to build a marketing plan or construct international sales organization matching the company's internationalization strategy.

Arviointiasteikko

0-5