Opinto-opas

Tavoitteet (OJ)

The course introduces the experience economy and the creative industries as a modern part of the global economy. The course aims to build a basic understanding of how the creative process works in different fields, how to boost it, and how to productise the content created.

After the course, the student:
• is able to identify key concepts in the experience economy and creative industries
• is able to outline the creative process in various creative industry fields, recognising its stages and methodologies.
• knows strategies to foster creativity, demonstrating their ability to enhance creative output.
• knows how to apply principles of converting creative content into marketable products, focusing on the basics of branding, marketing, and distribution.

Sisältö (OJ)

The key concepts of the experience economy and creative industries
Creative processes stages and methodologies in the experience economy
Principles of converting creative content into marketable products, focusing on branding, marketing, and distribution

Arviointikriteerit, tyydyttävä (1-2) (OJ)

The student:
• Is able to identify some of the main concepts of the experience economy and creative industries.
• Knows how to outline the basic stages and methods of the creative process and design.
• Demonstrates a limited ability to apply simple strategies for enhancing creativity and experience.
• Shows a basic understanding of how to convert creative and experience content into product design and practices (branding, marketing, distribution).

Arviointikriteerit, hyvä (3-4) (OJ)

The student:
• Is able to define and apply the core concepts of the experience economy and creative industries.
• Knows how to apply relevant stages and methodologies in the creative process, presenting consistent understanding.
• Demonstrates effective use of creativity-enhancing strategies.
• Is able to integrate branding, marketing, and distribution principles in creative content product design and practices.

Arviointikriteerit, kiitettävä (5) (OJ)

The student:
• Is able to critically evaluate and apply complex concepts of the experience economy and creative industries.
• Knows how to innovatively design the creative process, adapting methodologies to diverse scenarios.
• Applies advanced creativity strategies that significantly enhance outcomes.
• Seamlessly integrates branding, marketing, and distribution, creating a convincing plan for market-ready creative products.

Aika ja paikka

Online implementation 1.9. - 19.10. 2025
Study period 1.
Moodle learning environment.

Tenttien ja uusintatenttien ajankohdat

No exam

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

Self learning, online course
Stydying course material individually and/or in teams.

Oppimateriaalit

Literature, videos. Will be published in Moodle course

Opiskelijan ajankäyttö ja kuormitus

5cr course = 135h of student work

Sisällön jaksotus

Online working 1.9. - 19.10. 2025.
Requires weekly activities.
1. week: Introduction, team setting
2.-4. weeks: studying Experience Economy, Creative Industries, course task
5.-6. weeks: reflecting course material to course task, preparing, designing team task
7. week: finalizing course task submitting in Moodle
Course sections are introduced in Moodle course.

For more details, see Moodle course

Toteutuksen valinnaiset suoritustavat

None

Harjoittelu- ja työelämäyhteistyö

Students are free to select their study project cases in working life contexts

Kansainvälisyys

Students are free to select international cases for their study projects

Lisätietoja opiskelijoille

It is possible to complete the course fully online, self learning.
Online meetings are offered and they are voluntary.