Study Guide

Objectives (course unit)

The course develops students service design competences. It prepares the students to utilize and develop their designer skills in multiple ways in digital society and companies.

After completing the course, the student
• Knows basic service design terminology, models, and techniques
• Maps, visualises and analyses customer experiences and organizational processes
• Ideates improvements for service experiences
• Prototypes of the experiences and business model

Content (course unit)

Basics of service design. Service design in UX designer’s toolkit
Working as a Service Designer
Research and visualization methods in service design, for example, Customer journey maps
Ideating and prototyping in service design

Assessment criteria, satisfactory (1-2) (course unit)

The student understands the basics of service design. Knows how to interact in discussions related to the field on a basic level and how to give and receive feedback. The student can produce some elements of service design and participate in exercises and reporting.

Assessment criteria, good (3-4) (course unit)

The student outlines the main principles of service design. Demonstrates a good ability to interact in discussions related to the field and is good at giving and receiving feedback. They can produce models and prototypes according to service design principles. The student selects the necessary method for the problem. The student works actively in exercises and can report work well.

Assessment criteria, excellent (5) (course unit)

The student can look for different service design methods, justify their choices and try out new service design models and solutions. Demonstrates an excellent ability to interact in discussions related to the field and is excellent at giving and receiving feedback. They can produce models and prototypes according to service design principles and try out new solutions. The student is highly motivated and takes committed responsibility in exercises and reporting.

Location and time

Half of the course days are organised as contact teaching in Mediapolis. Distance learning days are organised on Zoom.

Assessment methods and criteria

Five seats reserved for other students than Media and Arts' program students and exchange students.

Assessment scale

0-5

Teaching methods

Lectures, assignments, issue based discussions, case solutions, prototyping and student's presentations.

Learning materials

Teachers will instruct about reading materials during the course

Student workload

In addition to the lessons, reserve time for the self study and assignments.

Content scheduling

Models and techniques
Visualization in service design
Values and ethics
Prototypes of the experiences

Practical training and working life cooperation

The students will connect to the working life through assignments.