Customer-oriented Marketing Planning (10 cr)

Objectives (course unit)

The student can execute customer related marketing. He/she knows the methods of marketing research and planning. The student can make small-scale marketing plans. He/she can use the graphic software applications.

Content (course unit)

Customer related marketing
Research and planning of marketing
Marketing plan
Graphic design and basic use of graphic software applications.

Prerequisites (course unit)

1. year studies and Research as a Tool or similar skills and knowledge.

Assessment criteria, satisfactory (1-2) (course unit)

Satisfactory

Assessment criteria, good (3-4) (course unit)

Good

Assessment criteria, excellent (5) (course unit)

Excellent

Location and time

16.01.2025 14.30 - 17.00
17.01.2025 12.00 - 17.00 Graphic communication
13.02.2025 12.00 - 14.00
14.02.2025 12.00 - 16.00 Graphic communication
13.03.2025 14.30 - 17.00
14.03.2025 12.00 - 16.00 Graphic communication
11.04.2025 13.00 - 15.00
16.05.2025 13.00 - 16.00
In addition, team-specific coaching

Exam schedules

No exam.

Evaluation methods and criteria

Group assignment: Marketing research is graded on a scale of 0-5 (40%)
Group assignment: Marketing plan is graded on a scale of 0-5 (40%)
Individual assignment: Customer experience management blog is graded on a scale of 0-5 (20%)
Graphic communication assignments are graded Pass/Fail

Self- and peer assessment can affect the assessment. We require active participation in classes. Participation activity can increase or decrease your grade together with peer evaluation..

Assessment scale

0-5

Teaching methods

Independent study for example blog.
Team learning for example team assignments.
Coaching.
Self and peer evaluation.

Learning materials

Learning materials and recommended reading will be announced on the course's Moodle platform.

Student workload

10x27h = 270 hours
It is estimated that approximately 90% of the time is spent on independent study and team learning. Approximately 10% is spent on distance learning/face-to-face teaching.

Content scheduling

Marketing Research 4 credits, 40%
Marketing Plan 3 credits, 40%
Customer Experience Management 1 credit, 20%
Graphic Communication 2 credits, 0%

Completion alternatives

If you have Proposal for Individual Study Arrangements contact your teacher in advance to discuss those possible arrangements.

You can apply for credit transfer based on your work experience or other competence (credit transfer for competence).

A credit based on competence as a replacement is applied for using the HyväHot application, which can be found in the taskbar of the PAKKI student's desktop. Submit the HyväHot application no later than 9 January 2025 and select the teacher of the course as its processor. The responsible teacher will indicate the method of demonstrating competence (demonstration) and other additional information in their HyväHot decision.

The demonstration of competence is assessed on a scale of 1-5.

Practical training and working life cooperation

During the implementation, there will be collaboration with the working world. Students (teams) will conduct, among other things, marketing research and a marketing plan for the client they have acquired.

International connections

Some of the course materials and sources provided are in English.