Service Design (5 cr)

Objectives (course unit)

Student is able to:

- Define what service design is
- Apply different service design methods
- Design interactive services in a user-centered and co-creative way
- Use analytics to improve the service experience quality

Content (course unit)

Process, principles, tools and methods, service designer’s role, visual design in digital service design.

Prerequisites (course unit)

None

Assessment criteria, satisfactory (1-2) (course unit)

TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:

https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi

Assessment criteria, good (3-4) (course unit)

TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:

https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi

Assessment criteria, excellent (5) (course unit)

TAMK's general instruction for grading will be applied and details agreed at the beginning of course implementation:

https://intra.tamk.fi/web/tutkinto-opinto-opas/arviointi

Location and time

Part of the course days are organised as contact teaching in Mediapolis. Distance learning days are organised on Zoom. Change of plan is possible. All the course days require active participation, most common learning method is workshop, Lessons are not recorded.

Exam schedules

No tests, but assignments and presentations.

Assessment methods and criteria

Tamk general evaluation criteria will be used
https://www.tuni.fi/studentsguide/handbook/tamk?search=tamk%20assessment%20criteria&page=2198

In addition to that these will be used in assesment:
Active participation to the classes
Quality of the tasks

Assessment scale

0-5

Teaching methods

Lectures, assignments, issue based discussions, case solutions, prototyping and student's presentations.

Learning materials

Teachers will instruct about reading materials during the course

Student workload

In addition to the lessons, reserve time for the self study and assignments.

Content scheduling

Basics of service design. Customer journey map. Service blueprint. Prototyping in service design.

Practical training and working life cooperation

The students will connect to the working life through assignments.

Further information

The students should have basic understanding of user experience design before entering the course, e.g. Introduction to User Experience Design Course or studies in User Experience Design minor or similar skills.

Assessment criteria - satisfactory (1-2) (Not in use, Look at the Assessment criteria above)

https://www.tuni.fi/studentsguide/handbook/tamk?search=tamk%20assessment%20criteria&page=2198

Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)

https://www.tuni.fi/studentsguide/handbook/tamk?search=tamk%20assessment%20criteria&page=2198

Assessment criteria - excellent (5) (Not in use, Look at the Assessment criteria above)

https://www.tuni.fi/studentsguide/handbook/tamk?search=tamk%20assessment%20criteria&page=2198