Visual marketing (5 cr)

Content (course unit)

Type of course
Compulsory

Level of course
Professional studies

Objective of course
The student learns various forms and tools of visual marketing and she/he can select appropriate tools for various marketing purposes. The student learns various forms and tools of advertising and she/he can draw up brochures and other advertising and marketing material for companies according to the principles of advertising graphics taking into consideration the targets, objectives and requirements of marketing and marketing communications as well as products/ services.

Course contents
- various solutions of visual marketing
- a brochure, advertisement and/or other marketing publication
- visual and graphic solutions

Teaching methods
Lectures, assignments, projects.

Assessment
Essays, the results of assignments and the produced material will be assessed. Assessment of projects.

Prerequisites
Advertising graphics programs

Required/Recommended reading
To be agreed upon at the beginning of the course

Name of lecturer
Pirkko Varis and a lecturer

Year of study
Third year

Semester/Period
Autumn and spring semester

Language of instruction
Finnish and English

Exam schedules

No written examination. All work will be assessed.

Evaluation methods and criteria

Essays, results of the work and produced material. Assessment of projects.

Assessment scale

0-5

Teaching methods

Lectures, practical work and projects.

Learning materials

To be announced in the beginning of the course.

Student workload

This course is 5 credits which means 135 hours of student work in total. The timing of contact teaching is presented in the section division of contents and totally there will be five evenings of contact teaching. Remaining time will be used for doing the work.

Content scheduling

Periods 1-4.
Friday 4.9.2015 and Friday 2.10.2015 Pirkko Varis on the topic tools of visual marketing
Thursday 11.2.2016, Thursday 10.3.2016 and Friday 22.4.2016 Heli Antila on topics brochure, advertisement and/or other marketing publication and visual and graphic solutions etc.

Completion alternatives

-

Practical training and working life cooperation

Brochures and material possible to do for companies.

International connections

It is possible to do the work for international companies.

Further information

Location Virrat, not Tampere. Degree Programme in Business Administration, Virrat. The implementation of the course is done by Pirkko Varis and Heli Antila.

Assessment criteria - fail (0) (Not in use, Look at the Assessment criteria above)

Student has not achieved the objectives of the course on a sufficient level. Student is not able to recognize, determine and use the concepts and models of visual marketing. Student fails in producing the demanded work and material.

Assessment criteria - satisfactory (1-2) (Not in use, Look at the Assessment criteria above)

Student has achieved the objectives of the course on a sufficient level. Student recognizes, is able to determine and use the concepts and models of visual marketing. The produced work and material remains on a level 1-2.

Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)

Student has achieved the objectives of the course well although the skills and competences are somewhat in need of further development. Student is able to determine and apply the concepts and models of visual marketing well and is able to apply them in most tasks. The produced work and material has achieved the level 3-4.

Assessment criteria - excellent (5) (Not in use, Look at the Assessment criteria above)

Student has achieved the objectives of the course on an excellent level. The student masters the concepts and models of visual marketing in an excellent manner. Student has good capabilities to apply the learning. The produced work and material has achieved the excellent level.