Digital Systems in MarketingLaajuus (5 cr)

Objectives

The student knows how to start and manage e-marketing. The student can use digital media in sales process and knows the channels of it.

Content

E-marketing
Digital media
Channels of digital media
Providing digital content

Prerequisites

1. year studies or similar skills and knowledge.

Assessment criteria, satisfactory (1-2)

Satisfactory

Assessment criteria, good (3-4)

Good

Assessment criteria, excellent (5)

Excellent