Digital Systems in MarketingLaajuus (5 cr)
Course unit code: 3H00DZ81
General information
- Credits
- 5 cr
Objectives
The student knows how to start and manage e-marketing. The student can use digital media in sales process and knows the channels of it.
Content
E-marketing
Digital media
Channels of digital media
Providing digital content
Prerequisites
1. year studies or similar skills and knowledge.
Assessment criteria, satisfactory (1-2)
Satisfactory
Assessment criteria, good (3-4)
Good
Assessment criteria, excellent (5)
Excellent