Marketing and Organizational Communication (5 cr)

Objectives (course unit)

The aim of the course is to focus on target group thinking and to learn how to use marketing and communication tools accordingly.

After completing the course, the student will
- know the basic concepts of marketing and communication.
- know how communication and marketing are carried out and measured.
- communicate appropriately in different business situations.

Content (course unit)

What is the role of marketing and what are its key activities in business?
Why is communication important in organisations?
How to present and communicate professionally in different situations?

Assessment criteria, satisfactory (1-2) (course unit)

The student will recognize the basic principles of marketing and communication. They can cope with the most important professional writing and presentation situations. The student will participate in the production of work in the learning environment chosen for its implementation.

Assessment criteria, good (3-4) (course unit)

The student will articulate the basic principles of marketing and communication. They will understand them in the context of the company's competitive environment. They will be able to cope with the most important professional writing and presentation situations. The student will be active in the learning environment chosen for the implementation.

Assessment criteria, excellent (5) (course unit)

The student will be able to analyze different ways of implementing marketing and communication. They will be able to plan and implement professional communication and marketing activities according to the target audience. The student will be committed to taking responsibility for the work in the learning environment chosen for the implementation.

Assessment scale

0-5

Assessment criteria - fail (0) (Not in use, Look at the Assessment criteria above)

pechakucha esitetty
pajatunnit min. 60 h
portfolio
projekti
valmentajien +/-1*)
*)jos
+ yli 100 h asiallisia pr.tunteja
+ poikkeuksillisen paljon muiden auttamista pajoissa, projektissa ym.
+ yli 20 yhteisötunteja
+ poikkeuksellista omistautuneisuutta oppimiselle tiimin kanssa
- vaikutelma kopioidusta tai salaillusta tekoälyn käytöstä
- palautus myöhässä
- toisten oppimista haittaavaa toimintaa
- itsearviointi epärealistisen korkealla
- yhteisötunnit alle 10 h
- projektitunnit alle 30 h