Value-Added Sales and Customer-Centric CRM (5cr)
Code: TK00DI02-3001
General information
- Enrolment period
- 25.07.2018 - 23.08.2018
- Registration for the implementation has ended.
- Timing
- 24.08.2018 - 31.10.2018
- Implementation has ended.
- Credits
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Business Operations
- Campus
- TAMK Main Campus
- Teaching languages
- English
- Seats
- 0 - 15
- Degree programmes
- Executive MBA in International Business Management
- Course
- TK00DI02
Objectives (course unit)
Main objectives:
-Gaining practical knowledge of agile CRM and CPM
-Improving the students' sales management and sales coaching skills
-Advancing students' own sales skills to the next level
Content (course unit)
The students gain knowledge and skills required to operate in a global business environment in various sales-related roles, both strategic and operative.
Assessment scale
Pass/Fail
Teaching methods
Main objectives:
-Gaining practical knowledge of agile CRM and CPM
-Improving the participants’ sales management and sales coaching skills
-Advancing participants’ own sales skills to the next level