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Value-Added Sales and Customer-Centric CRM (5 cr)

Code: TK00DI02-3001

General information


Enrolment period
25.07.2018 - 23.08.2018
Registration for the implementation has ended.
Timing
24.08.2018 - 31.10.2018
Implementation has ended.
Credits
5 cr
Local portion
5 cr
Mode of delivery
Contact learning
Unit
Business Operations
Campus
TAMK Main Campus
Teaching languages
English
Seats
0 - 15
Degree programmes
Executive MBA in International Business Management
Course
TK00DI02

Objectives (course unit)

Main objectives:
-Gaining practical knowledge of agile CRM and CPM
-Improving the students' sales management and sales coaching skills
-Advancing students' own sales skills to the next level

Content (course unit)

The students gain knowledge and skills required to operate in a global business environment in various sales-related roles, both strategic and operative.

Assessment scale

Pass/Fail

Teaching methods

Main objectives:
-Gaining practical knowledge of agile CRM and CPM
-Improving the participants’ sales management and sales coaching skills
-Advancing participants’ own sales skills to the next level

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