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Customer-oriented Business Design (7 cr)

Code: 3B00DW75-3001

General information


Enrolment period
25.11.2020 - 14.01.2021
Registration for the implementation has ended.
Timing
11.01.2021 - 14.05.2021
Implementation has ended.
Credits
7 cr
Mode of delivery
Contact learning
Unit
International Business
Campus
TAMK Main Campus
Teaching languages
English
Degree programmes
Bachelor's Degree Programme in International Business
Teachers
Mari Helenius
Course
3B00DW75

Objectives (course unit)

Students will learn to use service design methods. They will contact and communicate with their customers and develop their products further with them.

After completing the course the student will be able to
- develop customer-oriented product or service by using different kind of service design methods
- take into account customers’ needs
- contact customers

Content (course unit)

Course content
- How to test customers’ needs and interests?
- How to use tools for designing customer-oriented products and services?
- How to succeed in customer meetings?

Assessment criteria, pass/fail (course unit)

Pass:
The student can apply service design methods accordingly. He/she can explain the desired outcomes of service design methods and make a plan for a service design workshop or sprint. The student can solve problems when working with service design methods. He/she can cooperate responsibly and is ready to develop his/her interaction skills.

Exam schedules

no exams

Assessment methods and criteria

Team evaluation

Assessment scale

0-5

Teaching methods

Team learning

Learning materials

Book list in Teams

Student workload

35 hours/ week

Completion alternatives

None

Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)

Pass:
The student can apply service design methods accordingly. He/she can explain the desired outcomes of service design methods and make a plan for a service design workshop or sprint. The student can solve problems when working with service design methods. He/she can cooperate responsibly and is ready to develop his/her interaction skills.

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