Research Tools in MarketingLaajuus (5 cr)

Objectives

In this course, you learn to see problems that can be solved through research and to carry out studies especially for marketing needs.

The student is able to
- the research and development methods necessary for the research and development work and are able to apply them to practice,
- find research ideas and problems and are able to draw up a research plan and report and carry out research for marketing needs.

Content

What is the research process like?
How is the research idea developed?
How do I choose a research problem/question?
What research methods exist and how are they used?
How do I make a research plan and a research report?
How are marketing studies carried out?

Prerequisites

Previous modules completed or equivalent knowledge.

Assessment criteria, satisfactory (1-2)

The student is able to carry out simple studies, but has not focused on the research world and does not always understand the significance of research in relation to practice. He needs help to carry out a careful and reasoned investigation.

Assessment criteria, good (3-4)

The student masters a few methods of research and development and is able to apply them to practice. They are able to carry out research that utilises the practice.

Assessment criteria, excellent (5)

The student has a wide range of mastery of the different methods of research and development and is able to apply them to practice. They are able to carry out research that utilises the practice with high quality.

Assessment criteria, pass/fail

The student is not able to formulate research questions or plan or carry out research to determine marketing needs.