Customer-oriented Marketing PlanningLaajuus (10 cr)

Objectives

The student can execute customer related marketing. He/she knows the methods of marketing research and planning. The student can make small-scale marketing plans. He/she can use the graphic software applications.

Content

Customer related marketing
Research and planning of marketing
Marketing plan
Graphic design and basic use of graphic software applications.

Prerequisites

1. year studies and Research as a Tool or similar skills and knowledge.

Assessment criteria, satisfactory (1-2)

Satisfactory

Assessment criteria, good (3-4)

Good

Assessment criteria, excellent (5)

Excellent