Study Guide

Location and time

24. - 28.3.2025 on site in Qilu
31.3. - 19.5.2025 online
26. - 30.5.2025 on site in Qilu
in June, some assistant teacher sessions if needed

Exam schedules

opening exam (oral) on Monday 24.3.2025
no traditional exams but obligatory assignments on Moodle on onsite during the course

Assessment methods and criteria

Pretask (pass/fail)
Learning diary (0-5) 50 %
Project work in the team (0-5) 50 %
Continuous demonstration of competence +/-1

Assessment scale

0-5

Teaching methods

groupwork, teamwork, team learning, case studies, exercises, presentations, learning games, online lectures, learning activities

Learning materials

digital materials

Student workload

5 ECTS credits means 135 hours of student's work (learning tasks)

Content scheduling

Pretask: basics
Onsite: simulation; working in international marketing companies
Online: case studies

Completion alternatives

not available; If exceptions are required (for medical or other reasons approved by the university), they must be discussed with the teacher and the project manager Yue Wang in advance, outside the contact hours.

Practical training and working life cooperation

the course will include many work life oriented case studies (project work) and some company visits

Assessment criteria - fail (0) (Not in use, Look at the Assessment criteria above)

The student is able to identify phases of traditional marketing planning process, and recognise the impact of global context. The student is able to describe the concept of customer value and is able to participate in a marketing development project based on a given procedure like design thinking.

Assessment criteria - satisfactory (1-2) (Not in use, Look at the Assessment criteria above)

The student is able to identify phases of traditional marketing planning process, and recognise the impact of global context. The student is able to describe the concept of customer value and is able to participate in a marketing development project based on a given procedure like design thinking.

Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)

The student is able to compare traditional marketing planning process to modern value-based strategic marketing planning also in a global context. The student is able to apply modern development tools like design thinking into strategic level problem solving. The student takes responsibility in the group activity developing solutions to a strategic level problems.

Assessment criteria - excellent (5) (Not in use, Look at the Assessment criteria above)

The student is able to analyse the impacts of the use of traditional marketing planning process compared to modern value-based strategic marketing planning in a global context. The student is able to apply strategic planning tools such as design thinking, and find creative solutions into strategic level problems. The student takes leading role in the group activity showing understanding of the features and needs of the industry in question.