Modern Digital Selling (1 cr)

Objectives (course unit)

This course provides an introduction into digital sales. During this online course you will get an overview into different areas of digital selling including social selling, using buyer personas and organizing online sales meetings.

Learning outcomes
After completing the course you:
• will have a basic understanding what digital sales consists of
• know how to set and measure goals in digital sales
• know how to use buyer personas
• understand how to create value in online world
• describe the basic steps on customer journey
• know how to organize an online sales meeting

Content (course unit)

This course will cover the next six topics:
• Introduction to digital selling
• How to you set goals and track process in digital sales?
• How can you use buyer personas in digital sales?
• How do you help and create value to customers instead of pushing?
• How do you convert leads into customers?
• How do you do selling 100% online?

Assessment criteria, pass/fail (course unit)

Pass
Completing all learning assignments in Moodle.
Fail
Not completing all learning assignments in Moodle.

Assessment scale

Pass/Fail

Further information

NN00FO11-3004 Modern Digital Selling 1.8.2023-31.8.2024

This course is done completely online and independently in Moodle, and you can complete it at your own pace, at a time that suits you. You can start the course right away on Moodle. You don’t have to wait to be accepted on the course, you can start studying when you want.

In order to get the credits, you also have to sign up officially in Pakki (TAMK Students) / Cross-Institutional Service (TAU Students). Please note that during the holiday seasons there are delays in the awarding of credits.

The course on Moodle: https://moodle.tuni.fi/course/view.php?id=36683
Key to sign up is: MDS

This Moodle is open 1.8.2023 - 31.8.2024. If you have already started the course, be sure to complete all assignments before 31st of August 2024. 1.8.2024 new Moodle will be open, it will be running until 31.8.2025.

TAMK students
Pakki + course code NN00FO11-3004

TAU students
Cross-institutional service + course code NN00FO113004

! TAU-student: Cross-Institutional Service will be closed on 31st of May – 31st of July. During that period, you can already start and do the course on Moodle. In August you have to sign up officially in Cross-Institutional Service and after that coach will register you and you will get your credits.

Problems with Cross-Institutional Service? Check out our video.

Open UAS: This course is also available via Open University of Applied Sciences.