Acquiring Customers in Digital Channels (5 cr)

Objectives (course unit)

• Kurssin jälkeen opiskelija osaa:
• kehittää, suunnitella ja toteuttaa asiakashankintaa yrityksen digitaalisissa markkinointikanavissa
• suunnitella ja toteuttaa hakukoneoptimointia ja –markkinointia
• käyttää GoogleAds –työkalua
• suunnitella GoogleAds -työkalun hyödyntämisen organisaatiossa

Content (course unit)

Opintojakson sisällöt
• GoogleAds työkalun käyttö
• Hakukoneoptimointi (SEO) ja hakusanojen valinta
• Hakukonemainonta (GoogleAds)

Assessment criteria, satisfactory (1-2) (course unit)

Student
• is able to perform the learning tasks of the course
• demonstrate that they are in control of the core content of the course
• is able to apply the lessons learned in working life situations, but there is much to improve in sharing knowledge

Assessment criteria, good (3-4) (course unit)

Student
• performs the course as a whole fairly well
• An active learner and as an individual and in a team can demonstrate the applicability of knowledge and practices acquired from literature, lectures, and other sources to tasks analyzing and developing working life

Assessment criteria, excellent (5) (course unit)

Student
• is able to perform all the parts of the course commendably
• she has shown interest and motivation to learn as an individual and in a team and is able to share her knowledge with others
• master the curriculum and apply the skills learned from literature, lectures, and other sources in analyzing and developing work-life skills

Assessment scale

0-5

Teaching methods

aloitusluento 31.8.2023 klo 16-18 ETÄ
asiantuntijaluento 6.10.2023 klo 14-16 ETÄ

Muutoin työskentely verkossa ilman aikataulutettuja etä/lähitapaamisia.