Introduction to Experience Economy (2 op)

Osaamistavoitteet (Opintojakso)

Selling goods and services is not enough in modern economy. There is a need to consider the extra value of business supply by designing holistic, multisensory experiences for customers. Tourism is a typical business sector to implement experience economy characteristics and benefit from it.

After completing the course, the students will be able to:
• Understand and identify the nature and the characteristics of experience economy.
• Comprehend the characteristics of tourism business
• Apply theories of experience economy, tourist motivational factors and tourist typology in business planning

Sisältö (Opintojakso)

• What is experience economy about and how can we recognize it in modern world?
• What kind of a phenomenon is tourism and what are the main types of tourism business?
• How to apply the characteristics of tourism phenomenon in business planning?

Arviointikriteerit, tyydyttävä (1-2) (Opintojakso)

The student can recognize and define the basic concepts of the experience economy in the context of tourism. The student is able to discuss and consider some characteristics of the experience economy. He/she can work in a group and take responsibility on his/her own work.

Arviointikriteerit, hyvä (3-4) (Opintojakso)

The student is able to explain, compare and apply the theories of the experience economy and tourism. The student can make plans, solve problems, and choose an appropriate course of action. The student can take responsibility and commit to the group activities in addition to his/her own work.

Arviointikriteerit, kiitettävä (5) (Opintojakso)

The student can generalise and analyse extensive entities and relations between the concepts and theories of the experience economy. The student can search for diverse courses of action and solution alternatives and assess these alternatives. The student can cooperate responsibly, flexibly and constructively and develop his/her own and the group’s interaction.

Arviointiasteikko

0-5

Opiskelumuodot ja opetusmenetelmät

The course combines online lectures, reading, discussion and peer-to-peer interaction as well as a group work assignment. The main assignment deals with analysing a selected service/product/attraction/destination/event/a restaurant/a museum or such from the perspective of experientialism, the experiential value of it, key characteristics that make (or break) the meaningful experience. Also, the team can identify ways to improve the customer's experience and how to turn a mere nice service experience into a more memorable and emotional one. The assignment is completed in small groups; the IB student teams are split into two small groups of 3-4 students.

Oppimateriaalit

See Moodle page for the most relevant material on experience economy (at this point of your studies). Also additional inspirational material will be given by the teacher during lectures. It is recommended that the student also acquires own suitable material for one's own learning and the task at hand.

Opiskelijan ajankäyttö ja kuormitus

2 ECTS equals 54 hours of student work, as 1 ECTS credit = 26,7 hours. The work load is divided between joint teacher driven sessions as well as group and individual work approximately online contact session (3 x 2 h = 6 hours), individual reading tasks and material search (~12 hours) and group work assignment (36 hours). So, the student should book at least roughly one work week's time within a time frame of 7 Sept - 17 Oct to complete the main assignment to be completed in groups.
Online contact session:
7.9. Implementation 3007 Zoom-meeting at 9-11: Introduction to the course, Tasks, Start studying material (individual/team work) !
24.9. Implementation 3007 Zoom-meeting at 8-10: Lecture: Experience Economy, discussing the task
30.9. Implementation 3007 Zoom meeting at 14-16: Check point, coaching

The group assignment has to be sumbitted in Moodle on 17th October latest.

Sisällön jaksotus

First session/week: Introduction to the course, Tasks, Start studying material (individual/team work)
Second session/week: Experience Economy, discussing the task
Third session/week: Check point, coaching
Also, individual and group work.

Toteutuksen valinnaiset suoritustavat

No alternative means of completion.