Experience Economy and Product Development (PILOT VERSION) (5 cr)

Objectives (course unit)

Experience Economy and Product Development course is introducing the nature of experience economy and it is focused on practical designing and analyzing experience products in tourism business. Students learn the special characteristics of products and services within tourism industry. Product design model for practical product development is studied.

After completing the course students are able to:

Understand the nature of product development in tourism business
Apply the experience product design tools in product development process
Analyze the existing products and to improve the quality of experience products

Content (course unit)

Which are the characteristics of tourism products and services?

How to apply experience design tools in tourism product development in practice?
How to analyze the existing experience products and how to improve them?

Prerequisites (course unit)

-

Assessment criteria, satisfactory (1-2) (course unit)

The student recognises the specific nature of product development in experience / tourism business. He/she is able to explain the process of tourism product development using design tools. The student is able to participate in analysing and improving tasks of existing experience products in a team, taking responsibility of his/her own performance.

Assessment criteria, good (3-4) (course unit)

The student can clearly explain various aspects of the nature of product development in experience / tourism business. The student is able to do basic product analysis and apply a product design tool in the context of the experience / tourism business. The student participates actively and responsibly in the teamwork taking responsibility of team performance. The student is capable of receiving and giving feedback actively and constructively.

Assessment criteria, excellent (5) (course unit)

The student is able to analyse thoroughly an existing experience product and to find and evaluate different tools appropriate for the problem at hand. He/she is able to apply the design tools in product development taking into account the specific business needs and develop highly original or innovative ideas. The student takes a leading role in a team, working in a responsible, flexible and constructive way developing the group's interaction.

Assessment scale

0-5

Further information

This course is part of a pilot module, which continues from the first period. The course is open only for the pilot module students.