Introduction to Experience Economy (2 cr)

Objectives (course unit)

Selling goods and services is not enough in modern economy. There is a need to consider the extra value of business supply by designing holistic, multisensory experiences for customers. Tourism is a typical business sector to implement experience economy characteristics and benefit from it.

After completing the course, the students will be able to:
• Understand and identify the nature and the characteristics of experience economy.
• Comprehend the characteristics of tourism business
• Apply theories of experience economy, tourist motivational factors and tourist typology in business planning

Content (course unit)

• What is experience economy about and how can we recognize it in modern world?
• What kind of a phenomenon is tourism and what are the main types of tourism business?
• How to apply the characteristics of tourism phenomenon in business planning?

Assessment criteria, satisfactory (1-2) (course unit)

The student can recognize and define the basic concepts of the experience economy in the context of tourism. The student is able to discuss and consider some characteristics of the experience economy. He/she can work in a group and take responsibility on his/her own work.

Assessment criteria, good (3-4) (course unit)

The student is able to explain, compare and apply the theories of the experience economy and tourism. The student can make plans, solve problems, and choose an appropriate course of action. The student can take responsibility and commit to the group activities in addition to his/her own work.

Assessment criteria, excellent (5) (course unit)

The student can generalise and analyse extensive entities and relations between the concepts and theories of the experience economy. The student can search for diverse courses of action and solution alternatives and assess these alternatives. The student can cooperate responsibly, flexibly and constructively and develop his/her own and the group’s interaction.

Exam schedules

No exam

Assessment methods and criteria

Team working, presentations, discussion, student opponent assessment. Understanding experience economy, identifying characteristics and nature of it and tourism business, applying academic material and reflecting it in business planning.

Assessment scale

0-5

Teaching methods

Lectures, team working, discussion, presentation

Learning materials

Is published in Tabula course 3B00DV87-3001

Student workload

Meetings, time table in Tabula course 3B00DV87-3001

Content scheduling

Meetings, time table in Tabula course 3B00DV87-3001

Completion alternatives

Must be discussed with teacher beforehand

Practical training and working life cooperation

Students are free to contact companies when conducting tasks

International connections

International student group, case companies could be international

Further information

Attending classes is necessary in order to pass the course. Learning is highly based on intensive working during lectures.

Assessment criteria - fail (0) (Not in use, Look at the Assessment criteria above)

No participation or poor participating in team working. Student is not able to apply the experience economy and tourism principles/theories, student is not able to understand and apply material presented.

Assessment criteria - satisfactory (1-2) (Not in use, Look at the Assessment criteria above)

The student can recognize and define the basic concepts of the experience economy in the context of tourism partly. The student is able to discuss and consider some characteristics of the experience economy. He/she can work in a group and take responsibility on his/her own work.
Material presented for the tasks is only partly applied and understood.

Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)

The student is able to explain, compare and apply the theories of the experience economy and tourism. The student can make plans, solve problems, and choose an appropriate course of action. The student can take responsibility and commit to the group activities in addition to his/her own work. Student is able to consider and discuss most of the significant characteristics of experience economy and tourism and presents examples. Material presented for the tasks is well applied.

Assessment criteria - excellent (5) (Not in use, Look at the Assessment criteria above)

The student can generalize and analyze extensive entities and relations between the concepts and theories of the experience economy. The student can search for diverse courses of action and solution alternatives and assess these alternatives. The student can cooperate responsibly, flexibly and constructively and develop his/her own and the group’s interaction. Student implements thorough understanding of the experience economy and tourism concepts and characteristics and is able to apply these fluently in business planning. Discussing and reflecting the ideas and characteristics of experience economy and tourism is fluent by various examples and own, new ideas or perspectives. Material presented for the tasks is carefully applied.