Sustainable Value Creation (5 cr)

Objectives (course unit)

After the course, students can
- implement the value creation approach and the different dimensions of sustainability in their work
- demonstrate inter-organizational dependencies related to sustainable work
- apply and communicate the business model canvas in their business activities
- involve a customer perspective in an innovation process

Content (course unit)

During the course, the students familiarize themselves with the value creation approach that combines social, environmental and holistic aspects together with economical value. Systems thinking and business modeling are discussed in connection to value creation. The students demonstrate means to involve customers/audiences in product or service development.

Topics:
- Traditions and multidisciplinary dimensions of the value creation approach
- Systems thinking and sustainability
- Business modeling and the business model canvas as a tool for creative thinking and communication in business development
- Customers/audiences as active developers and producers of products and services

Assessment criteria, satisfactory (1-2) (course unit)

The student knows the value creation approach. S/he identifies the different dimensions of sustainability and describes how to promote sustainability in her/his work. The student recognizes inter-organizational dependencies in sustainable business modeling. The student describes means to involve customers/audiences in innovation processes of products or services. The student takes responsibility for her/his own work.

Assessment criteria, good (3-4) (course unit)

The student applies the value creation approach in her/his work. S/he compares the different dimensions of sustainability and evaluates their impact on each other. The student structures inter-organizational dependencies in sustainable business modeling. The student creatively develop means to involve customers/audiences in innovation processes of products or services. The student committedly develops her/his knowledge and skills in emerging media.

Assessment criteria, excellent (5) (course unit)

The student applies the value creation approach in her/his working field. S/he compares the different dimensions of sustainability, evaluates their interrelating impacts and provides alternative scenarios related to sustainable value creation. The student structures inter-organizational dependencies in sustainable business modeling by providing alternative solutions. The student creatively develop means to involve customers/audiences in innovation processes of products or services. The student demonstrates excellent and open-minded attitude to her/his work, as well as towards fellow students’ knowledge and skills.

Location and time

Contact sessions
Intro day Fri 10.9. 9-17 Mediapolis Campus class 20061
Theory lecture and group work Fri 17.9. 10-16 Zoom
Presentations of analyses 29.10. Fri 10-16 Zoom (Note - there will be some modifications regarding the exact time of 29.10.)

Tasks
8.10. task 2 preliminary customer value analysis plan
27.10. return of analysis paper
29.10. presentations and peer reviews
NN00FK99 Sustainable business modeling -micromodule is self-paced. Return of reports Fri 12.11.

Assessment methods and criteria

Tasks:
As part of the course, the students take the Sustainable Business Modelling module (NN00FK99-3002) of TAMK Hubs, 1 cr, and report their studies in the Sustainable Value Creation course. Assessment of the micromodule is passed/failed. The weight of the reflection is 20 %.
Customer value analysis (research in teams), weight 80 %

Assessment scale

0-5

Teaching methods

Lecturing
Teamwork
Research
Self-paced eLearning

Learning materials

The material will be informed in Moodle learning environment.

Student workload

Contact hours 8 and remote contact hours 12 -> 20 hours.
Division of work micromodule task 50 %.
Customer value creation analysis task 50 %.

Content scheduling

- Value Creation: intoduction
- Sustainable Business Modeling

Completion alternatives

No alternative ways.

Practical training and working life cooperation

Students will work with real working life challenges in their analysis tasks.

International connections

NN00FK99 TAMK HUBs international micromodule Sustainable Business Modeling is part of the course.

Further information

The course consists of lectures focussing on sustainable value creation and business modeling, and an analysis task focussing on consumer value creation. As part of the course, the students will study the "Sustainable business modeling" micromodule provided by HUB's that is TAMK's entrepreneurship center. The start of the course will be in Mediapolis class 20061 at 9 on 10.9.2021. See info https://hubs.fi/en/studies/study-calendar/sustainable-business-modelling/ .

Assessment criteria - satisfactory (1-2) (Not in use, Look at the Assessment criteria above)

The student knows the value creation approach. S/he identifies the different dimensions of sustainability and describes how to promote sustainability in her/his work. The student recognizes inter-organizational dependencies in sustainable business modeling. The student describes means to involve customers/audiences in innovation processes of products or services. The student takes responsibility for her/his own work.

Assessment criteria - good (3-4) (Not in use, Look at the Assessment criteria above)

The student applies the value creation approach in her/his work. S/he compares the different dimensions of sustainability and evaluates their impact on each other. The student structures inter-organizational dependencies in sustainable business modeling. The student creatively develops means to involve customers/audiences in innovation processes of products or services. The student committedly develops her/his knowledge and skills.

Assessment criteria - excellent (5) (Not in use, Look at the Assessment criteria above)

The student applies the value creation approach in her/his working field. S/he compares the different dimensions of sustainability, evaluates their interrelating impacts, and provides alternative scenarios related to sustainable value creation. The student structures inter-organizational dependencies in sustainable business modeling by providing alternative solutions. The student creatively develops means to involve customers/audiences in innovation processes of products or services. The student demonstrates an excellent and open-minded attitude to her/his work, as well as towards fellow students’ knowledge and skills.