Sustainable and Evolving MarketingLaajuus (5 cr)

Objectives

Students learn to recognise the different parts and targets of sustainable business and marketing. They can study and analyse a company’s operating environment from the perspective of sustainability. Students can apply the sustainability principles and practices in planning and managing marketing. Included in module: Responsible Marketing.

Assessment criteria, satisfactory (1-2)

You understand, recall and can explain the key concepts of the phenomenon to be learned in the learning tasks.

Assessment criteria, good (3-4)

You can analyse and evaluate the key concepts of a learning phenomenon in learning tasks.

Assessment criteria, excellent (5)

You know how to create information relevant to the phenomenon and to yourself in learning tasks.