Business Economics for ICT EngineersLaajuus (5 cr)

Objectives

This course supports mainly entrepreneurial aspects of business economics. The students gain both basic theory and hands-on guidance in business planning of a new startup company. Entrepreneurial characteristics, creativity and innovations are discussed in general. Students create a business idea and a business model is developed. Finally a business plan is created understanding different elements of it. Pitching the business idea and plan for the stakeholders is practiced, too.

Content

Entrepreneurship, founding an enterprise, basic functions of enterprises. What is the importance of a business plan? How to define value proposition for different customer segments? How to position your own business in the market and gain competitive advantage?

Assessment criteria, satisfactory (1-2)

The student can name the core elements of a business plan and a business model. The student is able to create a viable business plan including the business model. He/she is able to give and receive feedback related to business planning and collaborate in a small group on business planning tasks. The student takes responsibility of his/her own studies related to business planning.

Assessment criteria, good (3-4)

The student is able to explain the core elements of a business plan and the core elements of a business model. He/she can create a coherent and credible business plan including the business model. The student is able to give and receive constructive feedback related to business planning and take responsibility of his/her studies and group work related to business planning.

Assessment criteria, excellent (5)

The student can use additional and recent sources to extend knowledge of business planning and business models. The student is able to justify the decisions in the business plan with proper analysis and commit himself/herself to individual studies and group work related to business planning.