Go to Market - Multichannel Launching of ProductsLaajuus (5 cr)

Objectives

During this course, the launch of a new or renewed product or service will be carried out.

The student is able to
- implement the design and implementation of the launch of a new or renewed product or service on the basis of a company's assignment or own idea.

Content

What does a successful launch encompass?
How are the launch operations carried out?

Prerequisites

Previous modules completed or equivalent knowledge.

Assessment criteria, satisfactory (1-2)

The student is able to design and implement a simple campaign.

Assessment criteria, good (3-4)

The student is able to design and implement the launch project.

Assessment criteria, excellent (5)

The student is able to plan and implement (according to the objectives drawn up) a successful launch project and bring a new or renewed product or service to the market. He will be able to evaluate the results of the launch and identify the areas of development.

Assessment criteria, pass/fail

The student is not able to plan or implement the launch project in practice.