Visual expression and advertising graphics (10cr)
Course unit code: HA121-10
General information
- Credits
- 10 cr
Content
Type of course
Compulsory
Level of course
Professional studies
Objective of course
The objective is to provide the student with a good command of the principles of visual expression and programs of advertising graphics. The student can draw up material and presentations for marketing, advertising and other communication purposes. The student will be acquainted with media communication and semiotics and she/he can take into consideration the communication and technical issues affecting visual expression, layout and other visual expression.
Course contents
- computer-aided advertising graphics
- digital pictures, production and editing
- 2D-animation and interactive media
- PDF-document in advertising
- media communication and semiotics
Teaching methods
Lectures, exercises and assignments, the use of programs. Creating marketing material. Projects.
Assessment
Essays, the results of exercises and assignments and the produced material will be assessed. Examination/other assessment. Assessment of projects.
Prerequisites
Advertising graphics programs
Required/Recommended reading
To be agreed upon at the beginning of the course
Name of lecturer
Lecturer
Year of study
Second year
Semester/Period
Autumn and spring semester
Language of instruction
Finnish